PRforum also hosted a well-argumented series of critiques towards some PR ways. Both Victor Kapra (of ZF and Go4it!) and Comanescu shared unhappy experiences that had a lot to do with PR professionals acting unprofessionally. The 7 capital ways in which PRs often sin presented by Victor Kapra (no Romanian letters - "diacritice" - in PR texts to be published in print editions of Romanian publications; emails with no subject, no product photo when the release is about the product's launch; no company presentation - the classical about who should stay at the end of a press release; no useful links for additional research; complicated, stupid or ridiculous manner of writing; the CEO tampering with the content of the realease - the "CEO quote", generally adding no value to the information)were illustrated with a letter that the journalist received via email from a company PR.I look forward to seeing Victor's presentation available on the PRforum site as promised by the organizers. Then I will personally see the infamous letter published on this blog, to your total amusement and discomfort.
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