Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts
Friday, 16 January 2009
Tuesday, 12 August 2008
acest blog este CU NEAGOE
si in general tine la etica, la jurnalism ne-tendentios, la freedom of speech, la intimitate, la decenta.
Ceea ce s-a intamplat aseara la Antena 3 (si nu voi pune link!!! pentru ca nu merita!!!!!!) la asa zisa sinteza a zilei este incalificabil. Muult mai scarbos si mai indecent decat cuvintele fara perdea pe care Neagoe stie sa le manuiasca destul de bine ...
Asta-i o parte din presa romaneasca. .... si cand te gandesti ca lucrez in PR ... si ca plec de la premisa (si-mi educ colegii si clientii doritori de comunicare) ca jurnalistii vor in primul rand informatie.
Cristi, scrie o carte despre toata experienta asta ...
Wednesday, 23 July 2008
Once a debater, always a debater
Asa ca nu pot sa nu sprijin si eu echipa Romaniei care concureaza la Idea Youth Forum - un fel de Olimpiada internationala la debate!!!
Sigur, Selenis o face mult mai bine, copiii au blog si transmit "live" de la fata locului. Cu siguranta ar fi minunat daca am putea sti in real time scorurile, temele, in ce mai crede "acest parlament"cu fiecare meci, ariile de conflict, deciziile, vorbitorii no.1. Dar, credeti-ma pe cuvant...dupa o zi de meciuri in care creierul se dilata si se contracta neobosit in cautarea celor mai bune rezolutii si a contra-argumentelor salvatoare - pe teme care, daca nu esti fully conectat la lumea asta (din cat mai multe perspective posibil), la subiectele fierbinti dar si la "disputele clasice" din istorie ... te scot din orice calcul - e foarte greu sa mai si scrii despre toate. eu sper ca si-au luat full-time blogger ...un fel de observator invitat care sa relateze pas cu pas de-toate ...de la competitie la chefurile de dupa :) (mi-a ramas in cap definitia unora pentru ARDOR - asociatia romana pentru dezbateri oratorie si erotica - in loc de retorica :))
dar revenind la Selenis si debaterul angajat Dragos Dehelean (care face foarte bine c aminteste lumii de acest sport minunat), ceva ceva din textul comunicatului lor de presa imi suna formal si rece....exact cum debate-ul nu e :) Cunoscatorii stiu ce vreau sa spun.
extract din comunicatul care anunta sustinerea echipei romanesti la Forum de catre Selenis:
"Debate-ul este un joc educational, in care doua echipe trebuie sa argumenteze pro si contra unei teme de interes general. Echipele trebuie sa respecte un format riguros, atat ca timp cat si ca desfasurare a dezbaterii. Evolutia lor este jurizata de unul sau mai multi arbitri. Tinerii isi dezvolta astfel capacitatea de argumentare, abilitatile de discurs public, gandirea analitica, ascultarea activa si, nu in ultimul rand, toleranta fata de ideile opuse.
Echipa Romaniei care va participa anul acesta la Idea Youth Forum este formata din trei elevi de liceu din Ploiesti: Rodica Raducanu, Sabin Ciornea si Iulian Maier. Ei activeaza in cluburi de debate ale Asociatiei Romane de Dezbateri, Oratorie si Retorica (ARDOR) si au trecut printr-un proces national de selectie. Echipa va fi insotita de un trainer student - Andrei-Iustin Mihailescu.
La recomandarea Selenis, echipa a realizat un jurnal online (blog), in care relateaza “la cald” despre emotiile pregatirii si tehnicile de antrenament folosite. Incepand cu 23 iunie, ei vor transmite “in direct” atmosfera si evenimentele de la Idea Youth Forum.
Blogul RomaniaLaForum (http://romanialaforum.blogspot.com) are si rolul de a promova debate-ul in randurile publicului larg. Astfel, membrii echipei ii invita pe vizitatori sa se implice alaturi de ei in formularea de argumente pro si contra temelor pe care le vor dezbate la Forum: “Guvernele ar trebui sa permita afisarea simbolurilor religioase in institutiile publice” si “Cenzurarea formelor de expresie care promoveaza violenta este justificata”.
Despre motivatia agentiei de a sustine echipa nationala a Romaniei, Dragos Dehelean, Director General Selenis, spune: “Cred ca atat parintii cat si companiile sau alte institutii care pot ajuta programul de debate sa aiba un impact mai mare ar trebui sa fie constienti de beneficiile acestuia pentru dezvoltarea tinerilor. De aceea, ii invit sa urmareasca activitatile ARDOR, dar si blogul echipei care merge acum la Forum. Nu in ultimul rand, le doresc membrilor echipei mult succes la competitie”.
La randul sau, Monica Mocanu, Presedintele ARDOR, afirma: 'Faptul ca Selenis sustine participarea echipei Romaniei la cel mai important campionat international de dezbateri si teoria argumentarii din lume, arata ca Selenis stie ca ARDOR lucreaza cu tinerii care vor reprezenta partea activa, din punct de vedere cultural si politic, a Romaniei in urmatorii ani. Nu in ultimul rand, sprijinul agentiei ne este de folos si in construirea unei pozitii mai vizibile a proiectelor ARDOR in spatiul comunicarii online. Ar fi pacat ca multitudinea de tematici, controverse si solutii pe care ARDOR le intoarce pe toate fetele in “sportul' pe care il practica, sa nu fie aduse in spatiul online, atat de dinamic si de exploziv in ultimii ani.”
Informativ comuniat, ce-i drept. doar ca eu n-am intrat in debate niciodata in urma unui comunicat de presa...ci in urma participarii la un "meci demonstrativ" facut pe genunchi de clubul "Linia Intai" din Iasi. Subiectul a fost "Copiilor nu ar trebui sa li se spuna despre Scufita Rosie". S-a dezbatut printre hohote iar clubul si-a triplat atunci numarul de membri activi.
Sigur, pe vremea aceea Connex sponsoriza serios activitatea de debate din Romania iar debaterii erau o specie respectata pana si in Parlamentul Romaniei, locul unde s-a intamplat Nationala de debate din 1999. Poate asta incearca si Dragos sa revitalizeze. Interesul companiilor pentru debate.
eu as propune debate-ul ca disciplina obligatorie in licee. as face in mod serios lobby pentru asta ... pentru ca debate-ul deschide mintea si dezinhiba personalitati. pentru ca la competitiile de debate e mai mult socializing real decat va fi vreodata pe retelele virtuale (nu ca nu le-am putea folosi si pt debate!). pentru ca in ARDOR am intalnit cei mai interesanti oameni, care conduc acum business-uri din domenii extrem de diverse, si o mana de prieteni care traiesc fericiti pana in zilele noastre.
Sigur, Selenis o face mult mai bine, copiii au blog si transmit "live" de la fata locului. Cu siguranta ar fi minunat daca am putea sti in real time scorurile, temele, in ce mai crede "acest parlament"cu fiecare meci, ariile de conflict, deciziile, vorbitorii no.1. Dar, credeti-ma pe cuvant...dupa o zi de meciuri in care creierul se dilata si se contracta neobosit in cautarea celor mai bune rezolutii si a contra-argumentelor salvatoare - pe teme care, daca nu esti fully conectat la lumea asta (din cat mai multe perspective posibil), la subiectele fierbinti dar si la "disputele clasice" din istorie ... te scot din orice calcul - e foarte greu sa mai si scrii despre toate. eu sper ca si-au luat full-time blogger ...un fel de observator invitat care sa relateze pas cu pas de-toate ...de la competitie la chefurile de dupa :) (mi-a ramas in cap definitia unora pentru ARDOR - asociatia romana pentru dezbateri oratorie si erotica - in loc de retorica :))
dar revenind la Selenis si debaterul angajat Dragos Dehelean (care face foarte bine c aminteste lumii de acest sport minunat), ceva ceva din textul comunicatului lor de presa imi suna formal si rece....exact cum debate-ul nu e :) Cunoscatorii stiu ce vreau sa spun.
extract din comunicatul care anunta sustinerea echipei romanesti la Forum de catre Selenis:
"Debate-ul este un joc educational, in care doua echipe trebuie sa argumenteze pro si contra unei teme de interes general. Echipele trebuie sa respecte un format riguros, atat ca timp cat si ca desfasurare a dezbaterii. Evolutia lor este jurizata de unul sau mai multi arbitri. Tinerii isi dezvolta astfel capacitatea de argumentare, abilitatile de discurs public, gandirea analitica, ascultarea activa si, nu in ultimul rand, toleranta fata de ideile opuse.
Echipa Romaniei care va participa anul acesta la Idea Youth Forum este formata din trei elevi de liceu din Ploiesti: Rodica Raducanu, Sabin Ciornea si Iulian Maier. Ei activeaza in cluburi de debate ale Asociatiei Romane de Dezbateri, Oratorie si Retorica (ARDOR) si au trecut printr-un proces national de selectie. Echipa va fi insotita de un trainer student - Andrei-Iustin Mihailescu.
La recomandarea Selenis, echipa a realizat un jurnal online (blog), in care relateaza “la cald” despre emotiile pregatirii si tehnicile de antrenament folosite. Incepand cu 23 iunie, ei vor transmite “in direct” atmosfera si evenimentele de la Idea Youth Forum.
Blogul RomaniaLaForum (http://romanialaforum.blogspot.com) are si rolul de a promova debate-ul in randurile publicului larg. Astfel, membrii echipei ii invita pe vizitatori sa se implice alaturi de ei in formularea de argumente pro si contra temelor pe care le vor dezbate la Forum: “Guvernele ar trebui sa permita afisarea simbolurilor religioase in institutiile publice” si “Cenzurarea formelor de expresie care promoveaza violenta este justificata”.
Despre motivatia agentiei de a sustine echipa nationala a Romaniei, Dragos Dehelean, Director General Selenis, spune: “Cred ca atat parintii cat si companiile sau alte institutii care pot ajuta programul de debate sa aiba un impact mai mare ar trebui sa fie constienti de beneficiile acestuia pentru dezvoltarea tinerilor. De aceea, ii invit sa urmareasca activitatile ARDOR, dar si blogul echipei care merge acum la Forum. Nu in ultimul rand, le doresc membrilor echipei mult succes la competitie”.
La randul sau, Monica Mocanu, Presedintele ARDOR, afirma: 'Faptul ca Selenis sustine participarea echipei Romaniei la cel mai important campionat international de dezbateri si teoria argumentarii din lume, arata ca Selenis stie ca ARDOR lucreaza cu tinerii care vor reprezenta partea activa, din punct de vedere cultural si politic, a Romaniei in urmatorii ani. Nu in ultimul rand, sprijinul agentiei ne este de folos si in construirea unei pozitii mai vizibile a proiectelor ARDOR in spatiul comunicarii online. Ar fi pacat ca multitudinea de tematici, controverse si solutii pe care ARDOR le intoarce pe toate fetele in “sportul' pe care il practica, sa nu fie aduse in spatiul online, atat de dinamic si de exploziv in ultimii ani.”
Informativ comuniat, ce-i drept. doar ca eu n-am intrat in debate niciodata in urma unui comunicat de presa...ci in urma participarii la un "meci demonstrativ" facut pe genunchi de clubul "Linia Intai" din Iasi. Subiectul a fost "Copiilor nu ar trebui sa li se spuna despre Scufita Rosie". S-a dezbatut printre hohote iar clubul si-a triplat atunci numarul de membri activi.
Sigur, pe vremea aceea Connex sponsoriza serios activitatea de debate din Romania iar debaterii erau o specie respectata pana si in Parlamentul Romaniei, locul unde s-a intamplat Nationala de debate din 1999. Poate asta incearca si Dragos sa revitalizeze. Interesul companiilor pentru debate.
eu as propune debate-ul ca disciplina obligatorie in licee. as face in mod serios lobby pentru asta ... pentru ca debate-ul deschide mintea si dezinhiba personalitati. pentru ca la competitiile de debate e mai mult socializing real decat va fi vreodata pe retelele virtuale (nu ca nu le-am putea folosi si pt debate!). pentru ca in ARDOR am intalnit cei mai interesanti oameni, care conduc acum business-uri din domenii extrem de diverse, si o mana de prieteni care traiesc fericiti pana in zilele noastre.
Monday, 14 April 2008
responsabilitati de advertiser
Paul the strategist imi trimite un articol bun despre cum "Roiul de consumatori militanti schimba, prin noile tehnologii, fata publicitatii mondiale" si cum weekendul asa a fost plin inclusiv de discutii despre moralitatea in publicitate (unii isi vor aminti de debate-ul despre capacul de Coke implantat in asfalt de sinboy si cat de morala este interventia in sit a artistilor contimporani si punerea in discutea actelor publicitare)si pentru ca tocmai trebuie sa merg sa consult o minoritate sexuala cu privire la ceva work pe care o sa-l dam sau nu pe piata, mi-au atras atentia spusele domnilor din articol (si sunt multicei grei internationali care-si dau cu parerea) dar mai ales ce zice nenea consumatoru'la comments.
Ma intreaba des lumea ce fac la munca ... ca sunt mereu, agitata, peste program si foarte obosita doar ca in teren (a se citi billboards, pe TeVeu, prin reviste) nu se vede si nu se justifica. Eu zic ca se justifica, pentru caun proiect bun (cu o idee care sa depaseasca un demers sec de marketing) ia mult - atata vreme cat incerci sa-l dezvolti si sa-l vinzi mai departe la client si sa monitorizezi ca el sa se intample spre binele tuturor celor implicati. Este inca foarte greu sa convingi brand-managerii si uneori chiar si colegii din agentie si din breasla ca cinismul ne mai poate face cool doar pentru o tzara de vreme (si asta doar pentru ca suntem in romania unde instinctul de turma este la fel de ADNic ca alternanta deal-vale), ca daca te folosesti de o comunitate intreaga (cu asteptari pe care le pandesti, le chestionezi, le masori si le exploatezi ca sa-ti vinzi product benefit-ul) ca de un target group de manevra, sooner or later o sa ti-o furi. chiar daca deocamdata campania ta minte frumos si vinde unei tari intregi de "consumatori".
to be continued...plec la o intalnire de persuadare:)primim insa comentarii ...
Ma intreaba des lumea ce fac la munca ... ca sunt mereu, agitata, peste program si foarte obosita doar ca in teren (a se citi billboards, pe TeVeu, prin reviste) nu se vede si nu se justifica. Eu zic ca se justifica, pentru caun proiect bun (cu o idee care sa depaseasca un demers sec de marketing) ia mult - atata vreme cat incerci sa-l dezvolti si sa-l vinzi mai departe la client si sa monitorizezi ca el sa se intample spre binele tuturor celor implicati. Este inca foarte greu sa convingi brand-managerii si uneori chiar si colegii din agentie si din breasla ca cinismul ne mai poate face cool doar pentru o tzara de vreme (si asta doar pentru ca suntem in romania unde instinctul de turma este la fel de ADNic ca alternanta deal-vale), ca daca te folosesti de o comunitate intreaga (cu asteptari pe care le pandesti, le chestionezi, le masori si le exploatezi ca sa-ti vinzi product benefit-ul) ca de un target group de manevra, sooner or later o sa ti-o furi. chiar daca deocamdata campania ta minte frumos si vinde unei tari intregi de "consumatori".
to be continued...plec la o intalnire de persuadare:)primim insa comentarii ...
Thursday, 17 January 2008
super stire
Orange comunica prin mix de media!!!
“Orange Romania opteaza pentru mixul de canale media in campaniile sale publicitare”, spune Anca Stancov, media specialist al companiei. In comunicarea sa, Orange utilizeaza un mix de media, care cuprinde atat canalele traditionale, cat si pe cele neconventionale. “Fiecare canal are avantajul sau, iar selectia se face in functie de obiectivele campaniei”, a mai spus oficialul Orange.
asta citim astazi in Business Standard. aflam si chestii interesante: cam cat a cheltuit Orange pe publicitate in ultimul an (daca nu stiam din cele cateva analize si retrospective publicate pana acum) si cine-i sunt agentiile agreate.
Insa stirea se da din titlu si din prima parte a articolelor, right? Chapeau!
“Orange Romania opteaza pentru mixul de canale media in campaniile sale publicitare”, spune Anca Stancov, media specialist al companiei. In comunicarea sa, Orange utilizeaza un mix de media, care cuprinde atat canalele traditionale, cat si pe cele neconventionale. “Fiecare canal are avantajul sau, iar selectia se face in functie de obiectivele campaniei”, a mai spus oficialul Orange.
asta citim astazi in Business Standard. aflam si chestii interesante: cam cat a cheltuit Orange pe publicitate in ultimul an (daca nu stiam din cele cateva analize si retrospective publicate pana acum) si cine-i sunt agentiile agreate.
Insa stirea se da din titlu si din prima parte a articolelor, right? Chapeau!
Wednesday, 12 December 2007
corporate Xmas gifts
no comment. desi in real life, cand trebuie sa faci cadouri corporate de Craciun pt, say, 5 clienti, it gets so much worse!!! Vorba unei minunate Marii: PR = nunti botezuri, cununii, coshuri de nuiele, funde si cutii :)
Dar asta ne va duce departe. Pe principiul ca "what doesn't kill you, makes u stronger". Right Delice?
Thursday, 25 October 2007
PRtea
Been to a PRime workshop, one in the PRtea series organised regularly at Carturesti (a very nice book&tea shop in Bucharest). I went to see what everything was about because ...well, because I like the idea of having a nice talk over my most favourite drink (and they have the best Sencha Elfentau at Carturesti!!!). And then I was so curious of what Marie-Rose Mociornita (one of the hosts at the last evening tea) would say about ethics in PR).
Although, to my shame as a professional, I had no idea that such gatherings were taking place, PRime had three PRtea meetings so far and with good themes as well. The first PRtea was about trends and practices in the Romanian PR, a discussion hosted by Crenguta Rosu (DC Communication) and Sorana Savu (Premium Communication) Thhe second meeting was about creativity in PR, a PRtea made by Gabriela Lungu (The Practice) and Andrei Bortun (Millenium Communications)
So I went last evening to listen to practitioners and students talking about Ethics in Romanian PR. A few conclusions/ideas/dilemmas/wishes, if I may:
1. youngsters are more and more interested in acceding in the PR business. especially girls :)
2. they are also extremely naive
3. Everybody agrees that it is not very important how you look in PR ... as long as you look good. At least that's the impression "PRists" give me lately
4. it was an 99.9% female audience. Scary. Especially if you consider the "have a life" rule, humourously communicated by Mociornita. Where are the boys? Are they not interested to learn. Don't they like tea? :)
5. PR professionals/practitioners don't open up and don't give examples. It was too a warm and comfortable discussion about real and uncomfortable issues in Romanian PR, especially when talking about ethics. Very little truth spoken. Very few points made, even fewer taken :)
6. 90% of the hosts conclusions started with "in my view, in my world, I'm not speaking for my PR agency but for myself" In my opinion, you can not prepare for objetive rules and act responsibly on the market within the industry if all you can decide upon is what you deeply believe. I wouldhave liked to see a PR agency leader openly taking some of the responsibility of fighting unethical PR - a reality that was acknowledged by everyone present, including the speakers. How can you tell some students to be fair and firm and reject any unethical practices at work when no head of agency has the courage to break the chain and speak up.
7. Ethics in Romanian PR is more about common sense and less about real rules, and rule enforcement. And not surprisingly so. nobody (or very few) within the industry take the responsibility of reporting the ethic infringements and of educating the stakeholders. Very little time remains for seeing to a sound industry where lie, fraud, paid news, false PR, false CSR and fowl practices are being fought and punished.
8. The press has a pile of examples of bad PR. Liliana Seban sais she hopes that at least some of them would appear on a blog, for education's sake. And then again? Why do papers keep silent about these big DON'Ts? Why don't PR professionals fight the bad practices that are affecting the whole industry's reputation and sound development by exposing them? I guess we are all waiting for the natural selection to do its job. And for the rotten apples to eventually die.
9. Meanwhile PR people in good respectable agencies work hard, stay anonymous and get low wages while the bad PR guys get all the fun, sparkle, fame and money just by playing by the "laws of the land". They will be disqualified in time and with more and more powerfull and serious competition. I'm certainly looking forward to seeing that happen. But my fear is that there will also be innocent casualties. Youngsters with no experience and no maturity to decide whom to follow. The industry itself, suffering from negative perception, wrong understanding of its areas of action, of what it can and cannot do etc. This is why I'm also hoping for more responsibility from Good PR agencies. A discussion like the one last evening would shure have been a good place to start. Maybe next-time.
10. Professionals tend to leave regulation to time and nature laws...hoping that the long time effects of bad PR will eventually turn against the currently rapidly ascending bad PR embracers. Because good PR believes in good PR's self sustainability and longevity, in the benefits of a good reputation instead of the charms of fast great image.
11. Reputation is not the same as image. The first is long term, slowly built and carefully consolidated. Reputation takes consistency, persistence, no mistakes, fairness, seriousness and patience. That's why PR is not about short term results.
More conclusions to come...
Although, to my shame as a professional, I had no idea that such gatherings were taking place, PRime had three PRtea meetings so far and with good themes as well. The first PRtea was about trends and practices in the Romanian PR, a discussion hosted by Crenguta Rosu (DC Communication) and Sorana Savu (Premium Communication) Thhe second meeting was about creativity in PR, a PRtea made by Gabriela Lungu (The Practice) and Andrei Bortun (Millenium Communications)
So I went last evening to listen to practitioners and students talking about Ethics in Romanian PR. A few conclusions/ideas/dilemmas/wishes, if I may:
1. youngsters are more and more interested in acceding in the PR business. especially girls :)
2. they are also extremely naive
3. Everybody agrees that it is not very important how you look in PR ... as long as you look good. At least that's the impression "PRists" give me lately
4. it was an 99.9% female audience. Scary. Especially if you consider the "have a life" rule, humourously communicated by Mociornita. Where are the boys? Are they not interested to learn. Don't they like tea? :)
5. PR professionals/practitioners don't open up and don't give examples. It was too a warm and comfortable discussion about real and uncomfortable issues in Romanian PR, especially when talking about ethics. Very little truth spoken. Very few points made, even fewer taken :)
6. 90% of the hosts conclusions started with "in my view, in my world, I'm not speaking for my PR agency but for myself" In my opinion, you can not prepare for objetive rules and act responsibly on the market within the industry if all you can decide upon is what you deeply believe. I wouldhave liked to see a PR agency leader openly taking some of the responsibility of fighting unethical PR - a reality that was acknowledged by everyone present, including the speakers. How can you tell some students to be fair and firm and reject any unethical practices at work when no head of agency has the courage to break the chain and speak up.
7. Ethics in Romanian PR is more about common sense and less about real rules, and rule enforcement. And not surprisingly so. nobody (or very few) within the industry take the responsibility of reporting the ethic infringements and of educating the stakeholders. Very little time remains for seeing to a sound industry where lie, fraud, paid news, false PR, false CSR and fowl practices are being fought and punished.
8. The press has a pile of examples of bad PR. Liliana Seban sais she hopes that at least some of them would appear on a blog, for education's sake. And then again? Why do papers keep silent about these big DON'Ts? Why don't PR professionals fight the bad practices that are affecting the whole industry's reputation and sound development by exposing them? I guess we are all waiting for the natural selection to do its job. And for the rotten apples to eventually die.
9. Meanwhile PR people in good respectable agencies work hard, stay anonymous and get low wages while the bad PR guys get all the fun, sparkle, fame and money just by playing by the "laws of the land". They will be disqualified in time and with more and more powerfull and serious competition. I'm certainly looking forward to seeing that happen. But my fear is that there will also be innocent casualties. Youngsters with no experience and no maturity to decide whom to follow. The industry itself, suffering from negative perception, wrong understanding of its areas of action, of what it can and cannot do etc. This is why I'm also hoping for more responsibility from Good PR agencies. A discussion like the one last evening would shure have been a good place to start. Maybe next-time.
10. Professionals tend to leave regulation to time and nature laws...hoping that the long time effects of bad PR will eventually turn against the currently rapidly ascending bad PR embracers. Because good PR believes in good PR's self sustainability and longevity, in the benefits of a good reputation instead of the charms of fast great image.
11. Reputation is not the same as image. The first is long term, slowly built and carefully consolidated. Reputation takes consistency, persistence, no mistakes, fairness, seriousness and patience. That's why PR is not about short term results.
More conclusions to come...
Sunday, 30 September 2007
IAA Summit, Bucharest, 2007 The learnings
1. Romania is not there yet. We are some good years behind the Western capitalist advertising world despite our hectic tour de force where local advertising has grown in 15 years as much as other in three decades (it's the Prislea way - Prislea = local version of Prince Charming)
1.1. their speakers are better than ours. Even when it's formal, academic and long, their presentations are full of content, relevant examples and conclusions. They were raised to make presentations and public speaking is a must for any high profile representative of the communication industry. This doesn't really apply to our local Heads of comms/agencies/professional bodies.
1.2 they have great study material. Great work. Real unconventional media. Breakthrough solutions.
1.3 our market is not yet that ready to embrace out of TV communication. But it will be so we'd better prepare
2. some speakers did not know where they were. But they didn't have to salute either so no "Good afternoon Budapest!" this time.
3. CSR is really being taken seriously abroad whilst, in my opinion, in Romania it's just something fashionable to talk about. the branding guru did say "giving is the new buying" and it makes sense in their world. In ours it's not that vital to support a cause to make your products sell. U still get through with a TV ad and an aggressive media strategy. That explains why the local cause branding initiatives I know didn't care as much about getting results as about owning a theme/stealing it from the competitors. This translates pretty much in themes that have been confiscated and that are never-to-be embraced by any other company. Well, CSR practitioners at IAA summit talked about how everyone (every company) is responsible to add up to a CSR theme until it becomes a general trend, making more and more people react and starting to generate effects. Out there there are campaign ridiculing SUVs found on the city streets. In Romania you are being laughed up if it occurs to you to support a theme. There are, of course, exceptions. Vodafone bought helicopters for SMURD, Whirlpool employees spent one week building houses for those in need, other companies are recycling paper. ..
1.1. their speakers are better than ours. Even when it's formal, academic and long, their presentations are full of content, relevant examples and conclusions. They were raised to make presentations and public speaking is a must for any high profile representative of the communication industry. This doesn't really apply to our local Heads of comms/agencies/professional bodies.
1.2 they have great study material. Great work. Real unconventional media. Breakthrough solutions.
1.3 our market is not yet that ready to embrace out of TV communication. But it will be so we'd better prepare
2. some speakers did not know where they were. But they didn't have to salute either so no "Good afternoon Budapest!" this time.
3. CSR is really being taken seriously abroad whilst, in my opinion, in Romania it's just something fashionable to talk about. the branding guru did say "giving is the new buying" and it makes sense in their world. In ours it's not that vital to support a cause to make your products sell. U still get through with a TV ad and an aggressive media strategy. That explains why the local cause branding initiatives I know didn't care as much about getting results as about owning a theme/stealing it from the competitors. This translates pretty much in themes that have been confiscated and that are never-to-be embraced by any other company. Well, CSR practitioners at IAA summit talked about how everyone (every company) is responsible to add up to a CSR theme until it becomes a general trend, making more and more people react and starting to generate effects. Out there there are campaign ridiculing SUVs found on the city streets. In Romania you are being laughed up if it occurs to you to support a theme. There are, of course, exceptions. Vodafone bought helicopters for SMURD, Whirlpool employees spent one week building houses for those in need, other companies are recycling paper. ..
Friday, 28 September 2007
Are you crazy?
I work in PR&advertising&communication. This is why people tend to think there are some (limited) ways I should behave: dress serioussly, talk corporate-like, know VIPs and be able to slip in anything in newspapers. Wrong, people!!! I love jeans and trainers, coloured dresses and stockings, artsy and unconventional apparels (involving or not the high heels), baroque chats about anything that's interesting, I KNOW MANY WORDS AND LOVE TO USE AS MANY, I don't call famous people unless it's really relevant for the communication project I'm working on (and also only if the project is relevant to the vip in question) and I don't do "little PR" nor "free advertising". Communication and PR is not only about media relations and, yes, PR has a lot to do with strategy and planning!!!! d'oh! I still believe in the advantages of being different as opposed to moving in heards. I believe in questioning more than in fallowing. And I think that taking chances, putiing yourself out-there and busting your ass to be the best at what you do or the first to do something is better than staying on the safe side and fallowing others' rules. So, when a fellow PR practitioner asks me "are you crazy?" I say "ma'am, I sure hope so!" Hurray for the crazy, restless inds!
Thursday, 15 March 2007
PR terrorist ladies
PRforum also hosted a well-argumented series of critiques towards some PR ways. Both Victor Kapra (of ZF and Go4it!) and Comanescu shared unhappy experiences that had a lot to do with PR professionals acting unprofessionally. The 7 capital ways in which PRs often sin presented by Victor Kapra (no Romanian letters - "diacritice" - in PR texts to be published in print editions of Romanian publications; emails with no subject, no product photo when the release is about the product's launch; no company presentation - the classical about who should stay at the end of a press release; no useful links for additional research; complicated, stupid or ridiculous manner of writing; the CEO tampering with the content of the realease - the "CEO quote", generally adding no value to the information)were illustrated with a letter that the journalist received via email from a company PR.I look forward to seeing Victor's presentation available on the PRforum site as promised by the organizers. Then I will personally see the infamous letter published on this blog, to your total amusement and discomfort.
Wednesday, 14 March 2007
PRforum continued...
Also a good subject, brought by Crenguta Rosu of DC Communications - change management.
Change is indeed a very special moment when integrated communication can best be tested. Nonetheless, change has nowadays become a rule and efficiently communicating (throughout) change is clearly vital. It was really interesting to see how most of the audience appreciated the importance of a communication programme developed during a not so "glamourous" situation (the case study presented the relocating process of the Raiffeisen team and the internal communication issues raised). I couldn't help an inner smile while re memorizing the whole project, how it appeared to be a small deal during the "briefing" meeting and the challenges and satisfaction it brought during planning and implementation. That is when I learned the virtues of an Intranet and the importance of involving the CEO in the communication to the employees. I hope managers listened and paid close attention to the Raiffeisen example. And according to a Deloitte research, mentioned by Tereza Valcan of Cosmote, 95% of the CEOs seem to be aware of the fact that efficient internal communication is the most important ingredient for an organization's success
I liked the openness and courage of Dacia. Having to talk about crisis management, Silviu Sepciu, the media relations person at Dacia, came forward with a case study extracted from the company's recent history. I respect this type of transparency, especially if I think of all the dull, not-challenging, outdated, scholastic presentations/case studies generally delivered at this type of "communication industry" events. Companies tend to keep their projects secret, well hidden from those who could actually learn something out of them.
What I probably wouldn't have shown is the image of a Dacia Logan automobile on the verge of turning upside down at 65km/hour.
And I wouldn't agree either with Mr. Sepciu saying, in CAPS, that AN IMAGE CRISIS IS AUTOMATICALLY A MEDIA EVENT!!!
Anyway, during Mr. Sepciu's expose, it dawned upon me: I love crisis management !!... only watching the Dacia Logan crisis calendar felt like watching National geographic's "Seconds from disaster". Crisis comes first, before change, in a ranking of situations when communication/or its absence best shows its effects.
Later update - things I heard of at PRforum and one should keep an eye on:
NetClips, the first online media monitoring service (informally)announced by Manafu and Radu Ionescu
del.icio.us/relatiipublice
Definitely, I should forget the ostrich strategy. Enough hiding my head in the sand. Enaugh saying "it's virtual, it doesn't exist"
Change is indeed a very special moment when integrated communication can best be tested. Nonetheless, change has nowadays become a rule and efficiently communicating (throughout) change is clearly vital. It was really interesting to see how most of the audience appreciated the importance of a communication programme developed during a not so "glamourous" situation (the case study presented the relocating process of the Raiffeisen team and the internal communication issues raised). I couldn't help an inner smile while re memorizing the whole project, how it appeared to be a small deal during the "briefing" meeting and the challenges and satisfaction it brought during planning and implementation. That is when I learned the virtues of an Intranet and the importance of involving the CEO in the communication to the employees. I hope managers listened and paid close attention to the Raiffeisen example. And according to a Deloitte research, mentioned by Tereza Valcan of Cosmote, 95% of the CEOs seem to be aware of the fact that efficient internal communication is the most important ingredient for an organization's success
I liked the openness and courage of Dacia. Having to talk about crisis management, Silviu Sepciu, the media relations person at Dacia, came forward with a case study extracted from the company's recent history. I respect this type of transparency, especially if I think of all the dull, not-challenging, outdated, scholastic presentations/case studies generally delivered at this type of "communication industry" events. Companies tend to keep their projects secret, well hidden from those who could actually learn something out of them.
What I probably wouldn't have shown is the image of a Dacia Logan automobile on the verge of turning upside down at 65km/hour.
And I wouldn't agree either with Mr. Sepciu saying, in CAPS, that AN IMAGE CRISIS IS AUTOMATICALLY A MEDIA EVENT!!!
Anyway, during Mr. Sepciu's expose, it dawned upon me: I love crisis management !!... only watching the Dacia Logan crisis calendar felt like watching National geographic's "Seconds from disaster". Crisis comes first, before change, in a ranking of situations when communication/or its absence best shows its effects.
Later update - things I heard of at PRforum and one should keep an eye on:
NetClips, the first online media monitoring service (informally)announced by Manafu and Radu Ionescu
del.icio.us/relatiipublice
Definitely, I should forget the ostrich strategy. Enough hiding my head in the sand. Enaugh saying "it's virtual, it doesn't exist"
Tuesday, 13 March 2007
PRforum
The first forum dedicated to the local PR industry happened yesterday. I will write about it in episodes, I will try to present facts that are self-explanatory and to give answers to some self-administered questions.
Q1: Is a/this prforum needed?
Now, I start to develop a slight disbelief towards this type of "mass"-educative-hardly-specialized events. I've attended quite a few events that would at best serve for networking and meeting industry peers. However, this forum being a first, I decided to sneak in and feel the pulse of this rather troubled industry (reputation weaknesses, little acknowledgment for its consultancy capacity, lack of standardisation, measurability problems, adaptability to new media and market situation, poor specialization of PR professionals and difficulties in recruiting valuable, already-trained people), to see how PR people look like, what they find important to say when invited to take the floor, the questions raised, the answers given, the examples presented - if the case.
I liked Sorana Savu of Premium PR bringing about a very hot industry theme: PR Evaluation. Valuable questions raised. Personally, however, I hoped a lot more debate would be raised and more valuable conclusions be drawn (besides the classical "there are as many evaluation systems and criteria as clients"). Hurray for Consultancy, currently ranking 3 in the top of most requested PR services, as Sorana gladly announced. Of course, media relations is the most requested service, being accountable of 70% of a PR agency' s portfolio. Events organisation ranks 2nd, and this is how PR people often get to do more event implemmentation that concept and strategic advising.
Peter Imre's call to pragmatism was somewhat invigorating. ("We are all doing PR for the money!") It was honest and showed without doubt what a client (as PR litterate and reputed he may be) primarily expects from communication consultants. Maybe the speaker' s manner of speech wasn't exaclty appropiate. Sorry again that this "presentation" didn't lead to a constructive debate between PR professionals in the room.
to be continued....
Q1: Is a/this prforum needed?
Now, I start to develop a slight disbelief towards this type of "mass"-educative-hardly-specialized events. I've attended quite a few events that would at best serve for networking and meeting industry peers. However, this forum being a first, I decided to sneak in and feel the pulse of this rather troubled industry (reputation weaknesses, little acknowledgment for its consultancy capacity, lack of standardisation, measurability problems, adaptability to new media and market situation, poor specialization of PR professionals and difficulties in recruiting valuable, already-trained people), to see how PR people look like, what they find important to say when invited to take the floor, the questions raised, the answers given, the examples presented - if the case.
I liked Sorana Savu of Premium PR bringing about a very hot industry theme: PR Evaluation. Valuable questions raised. Personally, however, I hoped a lot more debate would be raised and more valuable conclusions be drawn (besides the classical "there are as many evaluation systems and criteria as clients"). Hurray for Consultancy, currently ranking 3 in the top of most requested PR services, as Sorana gladly announced. Of course, media relations is the most requested service, being accountable of 70% of a PR agency' s portfolio. Events organisation ranks 2nd, and this is how PR people often get to do more event implemmentation that concept and strategic advising.
Peter Imre's call to pragmatism was somewhat invigorating. ("We are all doing PR for the money!") It was honest and showed without doubt what a client (as PR litterate and reputed he may be) primarily expects from communication consultants. Maybe the speaker' s manner of speech wasn't exaclty appropiate. Sorry again that this "presentation" didn't lead to a constructive debate between PR professionals in the room.
to be continued....
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