Din seria lucruri care trec (pe-aproape) pe langa noi daca nu netrage nimeni de mana sa ne arate cat de sub nasul nostru sunt, cateva exemple:
Urmăreşte-mă! / Follow Me!
Comedie, Anglia, 1972; Regia: Carol Reed; Cu: Mia Farrow
Sâmbătă – 26 ianuarie, TVR Cultural, 14.00
despre care se spun urmatoarele:
“Un bancher englez, sobru şi ocupat, angajează un detectiv particular pentru a-i urmări soţia, o tînără americancă pe care o suspectează de infidelitate. Femeia îl observă curînd pe urmăritor şi-l plimbă prin toată Londra, într-un fel de joc amuzant, care însă spune multe despre nevoia ei de atenţie şi afecţiune.” (PRO TV Magazin)
“'Un film – ghid ce ne poartă printr-o Londră însorită, prietenoasă şi maiestuoasă, în tovărăşia lui Michael Jayston – onest actor de teatru, a lui Topol – cabotin de bon-ton cu temperament meridional şi a unei dintre cele mai cotate actriţe americane ale tinerei generaţii – Mia Farrow. O comedie vag nevralizatoare, o melodramă surîzătoare şi mai ales o plimbare de neuitat printr-una din marile capitale ale lumii'. (Adina Darian, Cinema, 1974)” (www.port.ro)
sau minunatul (prea des ratatul)
Trei culori: Alb / Les trois couleurs: Blanc
Dramă, Polonia-Franţa-Elveţia,1994 Regia: Krzysztof Kieslowski – Ursul de argint la Berlin
Sîmbătă – 26 ianuarie, PRO Cinema, 23.00
Adica o “Farsă melancolică şi demenţială, de un haz nebun, interesantă nu atît prin întorsături de situaţie, cît prin redarea psihologiei exilatului, aflat la cheremul străinilor care-l storc de tot ce poate da, inclusiv pe plan sexual.” dupa cum zice la Dicţionar-ul universal de filme, 2002
sau la fel de bine Armata celor 12 maimuţe lui Terry Gilliam
Cu:Bruce Willis si Brad Pitt – Globul de Aur şi nom. Oscar pt. rol secundar
Duminică – 27 ianuarie, TVR 1, 22.45
(Din pacate)la alegere cu Memento-ul lui Christopher Nolan
Duminică – 27 ianuarie, PRO TV, 23.15
“Memento este o nouă provocare [a filmului noir], de data aceasta a concepţiilor narative – nu atît pentru că începe cu sfîrşitul (Cetăţeanul Kane, în 1941, începea, de asemenea, cu sfîrşitul) – dar asistăm la o cronologie inversă, nenaturală, în care fiecare scenă este în mod paradoxal continuarea celei care urmează! Poate că filmul noir n-a fost niciodată atît de labirintic – este un puzzle în care fiecare ‘răspuns’ ridică o nouă întrebare, în care acţiuni, imagini, stereotipuri se repetă la nesfîrşit, rezultînd o senzaţie de stagnare a investigaţiei şi a filmului însuşi.” (Corina Mărculescu) (Observator cultural, nr. 192, 28.10-03.11.2003)
“Cel mai genial/original/inteligent/provocator thriller (la fel de greu de zis ‘thriller’ unui film care nu se încadrează în nici o convenţie de gen, în nici un clişeu, în nici o regulă) al ultimilor 20 de ani.” (Andrei Bangu) (www.liternet.ro)
si un inceput de saptamana bun cu Chinatown (Roman Polanski)
Marţi – 29 ianuarie, Cinemax, 21.00
Globul de Aur, BAFTA, nom. Oscar, starring Jack Nicholson – Globul de Aur, BAFTA, nom. Oscar; Faye Dunaway – BAFTA, nom. Oscar, nom. Globul de Aur
Unul dintre cele mai mari filme ale anilor ’70, pelicula este o extraordinară fabulă a corupţiei personale şi politice din Los Angeles în anii ‘30.
“Important succes de public şi de critică, datorat capacităţii lui Polanski de a crea ambianţa retro şi suspansul (unii cronicari îi compară chiar cu Hitchcock) şi de a conduce o distribuţie desăvîrşită, avîndu-l cap de afiş pe Jack Nicholson, prezent tot timpul în cadru deoarece întreaga poveste este văzută prin prisma personajului său, detectivul J.J. Gittes.” (Cinema… un secol şi ceva, 2002)
“Cinic, dar devorat de setea justiţiei morale, Gittes e eroul modern al Americii, aşa cum l-au descris Kazan sau Huston.” (Dicţionar universal de filme, 2002)
via
posterele via http://www.nostalgia.com/
Saturday, 26 January 2008
Saturday, 19 January 2008
Bine
bine inseamna cand cantam imbatati la 5 dimineata la chitara voce, tobe, patru maini si doua trupuri ... cand fenderul nou zace, multumit, pe pat iare el creeaza ritmuri. constat ca am voce si ca tertele sunt prietenii nostri. casa mea e-un cantec cu acorduri ample. remember marie?
Friday, 18 January 2008
Natasha recomanda sa nu fim
Natasha imi aminteste filme. acu' a venit intr-un suflet sa-mi strige ca trebuie sa vedem "I'm not there" despre Dylan. Sunt perfect de acord. E delicioasa, vegetariana si seamana prea bine cu Emauelle Beart creatza.
iat-o pe Beart in Manon des Sources

PS: n-o cheama cu adevarat Natasha. dar ar merita.
Thursday, 17 January 2008
super stire
Orange comunica prin mix de media!!!
“Orange Romania opteaza pentru mixul de canale media in campaniile sale publicitare”, spune Anca Stancov, media specialist al companiei. In comunicarea sa, Orange utilizeaza un mix de media, care cuprinde atat canalele traditionale, cat si pe cele neconventionale. “Fiecare canal are avantajul sau, iar selectia se face in functie de obiectivele campaniei”, a mai spus oficialul Orange.
asta citim astazi in Business Standard. aflam si chestii interesante: cam cat a cheltuit Orange pe publicitate in ultimul an (daca nu stiam din cele cateva analize si retrospective publicate pana acum) si cine-i sunt agentiile agreate.
Insa stirea se da din titlu si din prima parte a articolelor, right? Chapeau!
“Orange Romania opteaza pentru mixul de canale media in campaniile sale publicitare”, spune Anca Stancov, media specialist al companiei. In comunicarea sa, Orange utilizeaza un mix de media, care cuprinde atat canalele traditionale, cat si pe cele neconventionale. “Fiecare canal are avantajul sau, iar selectia se face in functie de obiectivele campaniei”, a mai spus oficialul Orange.
asta citim astazi in Business Standard. aflam si chestii interesante: cam cat a cheltuit Orange pe publicitate in ultimul an (daca nu stiam din cele cateva analize si retrospective publicate pana acum) si cine-i sunt agentiile agreate.
Insa stirea se da din titlu si din prima parte a articolelor, right? Chapeau!
Etichete:
advertising,
media,
PR,
revista presei,
Romania is my country
Internetul este conventional
Wednesday, 16 January 2008
pimp my billboard
Ce-mi place mie cand brandurile inteleg arta. Ce-mi pare rau ca n-am facut proiectele alea cu street-artzi, dansatori, actori si scriitori tineri si REAL BRANDS. nu doar asa, de show-case, ca episod pilot de testare, cu usile inchise si grupuri restranse de execi si VPs sau pentru evenimente corporatiste exclusiviste facute de agentii de advertising sau de publicatii de nisa, de ziua lor. nu nene, let's take art on the streets. Sa o punem pe panouri!
Cum au facut vara trecuta BMW si BBDO Noua Zeelanda pentru Art Car Tour BMW un turneu mondial de show-off pentru masinile de colectie personalizate de Warhol, Roy Lichtenstein si altii. Se pare ca Warhol, care a creat ce-a de-a patra Bmw Art Car in '77, a lucrat el insusi, la scara de 1:1 (si nu pe machete, direct pe masina.


Mai multe aici si aici
...si ca sa raman in linia lui pimp my billboard, iata cum a fost (facut) spotul Art Car Tour BMW:
via disruption
la noi cine-a mai pus arta la treaba de marketing? O data Coca-Cola, o data Absolut .. mai cine? plz help!
Cum au facut vara trecuta BMW si BBDO Noua Zeelanda pentru Art Car Tour BMW un turneu mondial de show-off pentru masinile de colectie personalizate de Warhol, Roy Lichtenstein si altii. Se pare ca Warhol, care a creat ce-a de-a patra Bmw Art Car in '77, a lucrat el insusi, la scara de 1:1 (si nu pe machete, direct pe masina.


Mai multe aici si aici
...si ca sa raman in linia lui pimp my billboard, iata cum a fost (facut) spotul Art Car Tour BMW:
via disruption
la noi cine-a mai pus arta la treaba de marketing? O data Coca-Cola, o data Absolut .. mai cine? plz help!
Etichete:
advertising,
art,
brands,
people
Tuesday, 15 January 2008
orasul la ora 4 pm
din cand in cand merg prin bucuresti pe la ore mici ale dupa-amiezei. sentimentul e minunat. experienta asta chiar informeaza, distreaza, pune pe ganduri. e ca un studiu sociologic inpromptu. simtul observatiei si al analizei e mult mai treaz. nu te mai afunzi in carte. (asta si pentru ca, in ziua cu pricina, drumul cu metroul a fost scurt. prea scurt pana si pentru pastilele cinice ale lui boris vian care-mi delecteaza de obicei viata underground).
In mod clar la 4 pm spectacolul este cu totul diferit. sunt alti oameni in bucuresti la ora 4 dupa-amiaza. e mai mult aer dar si mai mult gri. no subway traffic jams, nici 9-to-5-ers buluciti preocupati in vagoane sau pe strazi. mai degraba bugetari care la 4 sunt deja in drum spre casa/supermarket (angajatii de la MTR pe langa care trec pe la 4 in drum spre clinica se grabesc, sporovaiesc, duc cu ei cate o sacosa, barfesc o colega, vreun director...). ce poti sa vezi? sau cel putin ce-am vazut eu:
1. oamenii mananca in metrou. argumentele au fost multe:
De exemplu, tipul simplu (bocanci - singura pereche de pantofi de iarna - curati, geaca de fash verde kaki anosta, pantaloni de stofa neagra, geanta de umar din poliester, gri cu albastru, probabil brandata) tunsoare simpla, cam neingrijita. mananca flamand un sandvis luat de la chioscul de la metrou. manaca elegant, atent si meticulos, desi nelasand nicio suflare intre o imbucatura si urmatoarea. mananca totusi incet, tacticos, aproape umil in gesturi, preocupat sa nu deranjeze. nu ar manca in metrou daca nu i-ar fi ingrozitor de foame. e probabil pranzul lui. termina in cam 5 minute si apoi ascunde ambalajul in buzunarul hainei si scoate apoi, din acelasi buzunar o batista!!!. batista adevarata, nu servetel de hartie. batista de panza, barbateasca, alba cu dungi maro si albastre. isi sterge cu atentie eventualele firmituri ramase in jurul gurii. nu era cazul. m-a uluit. am incercat sa imi inchipui ce profesie avea. ...
Argumentul nr. 2: la Charles de Gaulles urca o fata blonda, zvelta si pe tocuri, dar cu maini grasutze. mananca tacticos dar neglijent un corn. haina scurta cu guler de blana neagra, botine visinii cochete si in trend:) machiata, cu privirea in gol si castile de la telefon in urechi
No 3: tipul solid, inalt, cu mustata si barba si fes, genul bodyguard spre pensionare (avea vreo 38 de ani) ochi mari, galben caprui si privire taioasa. chinuia o bucata de merdenea. firmituri pe mustata blonzie. a navalit in metrou chiar cand vroiam sa cobor. l-am privit amuzata. m-a privit agresiv o clipa...apoi nedumerit. ups!
2. oamenii sunt mai simplu imbracati (mai ales daca nu nimeresti in zona universitatii sau ase, unde studentii coloreaza atmosfera.)
3. calatorii povestesc de-ale lor, de pe-acasa sai de la serviciu...insa nu se aud cuvinte precum deadline, training, GM-ul, project management, evaluari in zumzetul colectiv. Mai degraba despre branza, varza si alte cuvinte dacice.
Dupa care am coborat. Strazile inca ne-sufocate. lumina slaba. ianuarie
Data viitoare o sa merg mai multe statii cu metroul. si-o sa aleg ora 1 pm.
Acesta a fost un text reciclat, scris pe fuga intr-o cafenea dupa calatoria cu pricina. Acest post este in beta. contribuiti cu viziuni. ce mai fac oamenii la 4 pm in bucuresti?
In mod clar la 4 pm spectacolul este cu totul diferit. sunt alti oameni in bucuresti la ora 4 dupa-amiaza. e mai mult aer dar si mai mult gri. no subway traffic jams, nici 9-to-5-ers buluciti preocupati in vagoane sau pe strazi. mai degraba bugetari care la 4 sunt deja in drum spre casa/supermarket (angajatii de la MTR pe langa care trec pe la 4 in drum spre clinica se grabesc, sporovaiesc, duc cu ei cate o sacosa, barfesc o colega, vreun director...). ce poti sa vezi? sau cel putin ce-am vazut eu:
1. oamenii mananca in metrou. argumentele au fost multe:
De exemplu, tipul simplu (bocanci - singura pereche de pantofi de iarna - curati, geaca de fash verde kaki anosta, pantaloni de stofa neagra, geanta de umar din poliester, gri cu albastru, probabil brandata) tunsoare simpla, cam neingrijita. mananca flamand un sandvis luat de la chioscul de la metrou. manaca elegant, atent si meticulos, desi nelasand nicio suflare intre o imbucatura si urmatoarea. mananca totusi incet, tacticos, aproape umil in gesturi, preocupat sa nu deranjeze. nu ar manca in metrou daca nu i-ar fi ingrozitor de foame. e probabil pranzul lui. termina in cam 5 minute si apoi ascunde ambalajul in buzunarul hainei si scoate apoi, din acelasi buzunar o batista!!!. batista adevarata, nu servetel de hartie. batista de panza, barbateasca, alba cu dungi maro si albastre. isi sterge cu atentie eventualele firmituri ramase in jurul gurii. nu era cazul. m-a uluit. am incercat sa imi inchipui ce profesie avea. ...
Argumentul nr. 2: la Charles de Gaulles urca o fata blonda, zvelta si pe tocuri, dar cu maini grasutze. mananca tacticos dar neglijent un corn. haina scurta cu guler de blana neagra, botine visinii cochete si in trend:) machiata, cu privirea in gol si castile de la telefon in urechi
No 3: tipul solid, inalt, cu mustata si barba si fes, genul bodyguard spre pensionare (avea vreo 38 de ani) ochi mari, galben caprui si privire taioasa. chinuia o bucata de merdenea. firmituri pe mustata blonzie. a navalit in metrou chiar cand vroiam sa cobor. l-am privit amuzata. m-a privit agresiv o clipa...apoi nedumerit. ups!
2. oamenii sunt mai simplu imbracati (mai ales daca nu nimeresti in zona universitatii sau ase, unde studentii coloreaza atmosfera.)
3. calatorii povestesc de-ale lor, de pe-acasa sai de la serviciu...insa nu se aud cuvinte precum deadline, training, GM-ul, project management, evaluari in zumzetul colectiv. Mai degraba despre branza, varza si alte cuvinte dacice.
Dupa care am coborat. Strazile inca ne-sufocate. lumina slaba. ianuarie
Data viitoare o sa merg mai multe statii cu metroul. si-o sa aleg ora 1 pm.
Acesta a fost un text reciclat, scris pe fuga intr-o cafenea dupa calatoria cu pricina. Acest post este in beta. contribuiti cu viziuni. ce mai fac oamenii la 4 pm in bucuresti?
Etichete:
Bucharest,
corner-eye snapshots,
life stuff,
reciclate,
Romania is my country
Jamiroquai, my king (for a day)
i just remembered this song and the time when only these words made sense:
"There's no way/I'm coming back to you/I've just got to say/That everything we did is through/You tried to undermine/The better ranges of my nature/But soon you're going to find/You should have started talking straighter
You'd do anything to get your glory/So spread your wings and fly/There is no doubt/You're so sorry inside you've got something to shout about/Because it's true what they say/You know it's true what they say/You're only king for a day/I guess you're happy that way
And there's no love/Ever to be lost between us/I guess this is because/The damage that you've done is so grievous/So I hang my head/To dwell on what might have been
But what you left instead/Is pieces of a broken dream"
so I love this guy and his way of using words - elegant, a bit exclusive, picturesque, musical and theatric.
and what about the art-movie to match everything?! Njoy!
Friday, 11 January 2008
Anunt important pentru tara de la MetroBranding
si text doldora de cuvinte de colectie. Recompensa celui care le numara pe toate :)
Pierdut ciorap Adesgo remaiat, an fabricatie 1979. Gasitorului recompensa la alegere: pereche tenisi de Dragasani purtati cu grija sau sampon Larex sigilat, 6 pernute.
Daca iti sint foarte familiare cuvintele ratie, congresul al XII-lea, nechezol, bilet prin sindicat, inlocuitori, trese pioneresti, lozinca, munca patriotica, militie, repartitie sau aprozar s-ar putea sa te intereseze proiectul nostru.
Daca iti sunt vagi, apeleaza la memoria personala a bunicilor si parintilor si vino cu ei sa povestim si sa reconstruim imaginea lui “homo comunistus romanicus”. Cum traia? Ce manca? Cu ce se imbraca? Ce obiceiuri avea?
Cand? Sambata, 12 ianuarie, ora 13.00, la UNATC, str. Matei Voievod nr. 75-77.
Aduceti si obiecte reprezentative vestimentare sau de uz casnic, de la fulgarine, parpalace, geci, fasuri, balonzaide, bascheti, pantaloni de tergal, strampi, chiloti tetra, ciorapi cu bazon, mobuti, apreschiuri, basti, palariute Mamaia `83, genti diplomat, pana la plase pentru cumparaturi, lampi de televizor, baterii, numere de masina cu sot, bilete la pronosport, cutii ratacite de detergent perlan, portelanuri, dar mai ales biciclete pegas si mobre.
Momentul va fi filmat si va face parte dintr-un film documentar de lung metraj “MetroBranding - Romanian Objects of Desire”*.
Persoana de contact - Razvan Cliza, e-mail razvan.cliza@mandragora.ro
*MetroBranding - Romanian Objects of Desire este un proiect de film documentar semnat de Ana Vlad si Adrian Voicu, care va fi realizat in 2008 de Casa de productie Mandragora, cu sprijinul CNC si TVR1.
via Feeder-ului. Multumiri!
Pierdut ciorap Adesgo remaiat, an fabricatie 1979. Gasitorului recompensa la alegere: pereche tenisi de Dragasani purtati cu grija sau sampon Larex sigilat, 6 pernute.
Daca iti sint foarte familiare cuvintele ratie, congresul al XII-lea, nechezol, bilet prin sindicat, inlocuitori, trese pioneresti, lozinca, munca patriotica, militie, repartitie sau aprozar s-ar putea sa te intereseze proiectul nostru.
Daca iti sunt vagi, apeleaza la memoria personala a bunicilor si parintilor si vino cu ei sa povestim si sa reconstruim imaginea lui “homo comunistus romanicus”. Cum traia? Ce manca? Cu ce se imbraca? Ce obiceiuri avea?
Cand? Sambata, 12 ianuarie, ora 13.00, la UNATC, str. Matei Voievod nr. 75-77.
Aduceti si obiecte reprezentative vestimentare sau de uz casnic, de la fulgarine, parpalace, geci, fasuri, balonzaide, bascheti, pantaloni de tergal, strampi, chiloti tetra, ciorapi cu bazon, mobuti, apreschiuri, basti, palariute Mamaia `83, genti diplomat, pana la plase pentru cumparaturi, lampi de televizor, baterii, numere de masina cu sot, bilete la pronosport, cutii ratacite de detergent perlan, portelanuri, dar mai ales biciclete pegas si mobre.
Momentul va fi filmat si va face parte dintr-un film documentar de lung metraj “MetroBranding - Romanian Objects of Desire”*.
Persoana de contact - Razvan Cliza, e-mail razvan.cliza@mandragora.ro
*MetroBranding - Romanian Objects of Desire este un proiect de film documentar semnat de Ana Vlad si Adrian Voicu, care va fi realizat in 2008 de Casa de productie Mandragora, cu sprijinul CNC si TVR1.
via Feeder-ului. Multumiri!
Etichete:
brands,
colectionez cuvinte,
everyday sociology,
personal,
Romania is my country
Thursday, 10 January 2008
CNDB in pericol
O alta institutie culturala "reala si relevanta" sta sa se piarda. Tot din motive (penibile, stupide) locative. Ce vorbeam ieri despre CNDB, ce visam la proiectele lor artistice, la ideile periculos de la granita intre domenii si expresii artistice? Se pare ca si ei (ca si Green Hours) risca sa ramana din toamna asta pe drumuri. Motivul ar fi planul de reconditionare a cladirii TNB unde isi are, de vreo 2 ani, casa ideea minunata si frumos administrata de Mihalcea, Vava Stefanescu & co. Nu se stie unde ar putea fi relocati, nu este problema TNB-ului...ceea ce e cert este ca CNDB va pierde minunata sala Ronda de langa Laptarie, Sala Mare si salile de curs...
Problema este ca directorul centrului de dans a aflat din presa despre acest scenariu. Lamuriri (de fapt scenariul pe larg, caci nu e nimic lamurit) in articolul din Gandul.
Problema este ca directorul centrului de dans a aflat din presa despre acest scenariu. Lamuriri (de fapt scenariul pe larg, caci nu e nimic lamurit) in articolul din Gandul.
Etichete:
art,
dancing,
Romania is my country
Wednesday, 9 January 2008
Dan Perjovschi "la zid" la CNDB
Imi place CNDB si recomand oricand proiectele lor. Aici o fotografie a Mihaelei Dancs intr-un spectacol la CNDB. 
Dan Perjovschi explica si mai bine de ce CNDB este singura institutie romana de stat unde expune/intervine artistic. Iata si declaratia sa inainte de deschiderea expozitiei "La zid":
"Ca artist sint interesat sa ma asociez cu modele culturale deschise, iar ca artist critic ma simt dator sa semnalizez ceea ce cred ca este esential pentru scena culturala in care traiesc. Din acest motiv am facut la CNDB singura mea interventie artistica intr-o institutie a statului roman. Centrul National al Dansului este in opinia mea singurul model viabil de institutie "nationala". Din pacate in Romania orice constructie culturala sta sub semnul dezastrului. Nu conteaza cit de important este demersul si cit de necesara platforma, ea poate fi dizlocata, deturnata sau pur si simplu oprita din ratiunile administrative cele mai cetoase si mai timpite. Am facut un desen pe zidul Centrului, ca sa complic cit mai mult posibilitatea evacuarii lui."
Dan Perjovschi
ianuarie 2007
maine, 10 ianuarie, orele 11.30 (CNDB, etaj 4), va avea loc o intilnire in care veti putea afla mai multe detalii despre proiectele Centrului National al Dansului in 2008.
Participa: Dan Perjovschi, artist; Vava Stefanescu si Mihai Mihalcea, directori Centrul National al Dansului
Dan Perjovschi este artist vizual. Traieste si lucreaza la Bucuresti.
Expozitii personale la MoMA New York, Tate Modern Londra, Ludwig Museum
Koln, Moderna Museet Stockholm, Vanabbemuseum Eindhoven, Kunsthalle Basel,
La Caixa Barcelona. Participari la bienalele de arta din Venetia, Moscova,
Istanbul, Sydney
Dan Perjovschi explica si mai bine de ce CNDB este singura institutie romana de stat unde expune/intervine artistic. Iata si declaratia sa inainte de deschiderea expozitiei "La zid":
"Ca artist sint interesat sa ma asociez cu modele culturale deschise, iar ca artist critic ma simt dator sa semnalizez ceea ce cred ca este esential pentru scena culturala in care traiesc. Din acest motiv am facut la CNDB singura mea interventie artistica intr-o institutie a statului roman. Centrul National al Dansului este in opinia mea singurul model viabil de institutie "nationala". Din pacate in Romania orice constructie culturala sta sub semnul dezastrului. Nu conteaza cit de important este demersul si cit de necesara platforma, ea poate fi dizlocata, deturnata sau pur si simplu oprita din ratiunile administrative cele mai cetoase si mai timpite. Am facut un desen pe zidul Centrului, ca sa complic cit mai mult posibilitatea evacuarii lui."
Dan Perjovschi
ianuarie 2007
maine, 10 ianuarie, orele 11.30 (CNDB, etaj 4), va avea loc o intilnire in care veti putea afla mai multe detalii despre proiectele Centrului National al Dansului in 2008.
Participa: Dan Perjovschi, artist; Vava Stefanescu si Mihai Mihalcea, directori Centrul National al Dansului
Dan Perjovschi este artist vizual. Traieste si lucreaza la Bucuresti.
Expozitii personale la MoMA New York, Tate Modern Londra, Ludwig Museum
Koln, Moderna Museet Stockholm, Vanabbemuseum Eindhoven, Kunsthalle Basel,
La Caixa Barcelona. Participari la bienalele de arta din Venetia, Moscova,
Istanbul, Sydney
Etichete:
art,
dancing,
people,
Romania is my country
Tuesday, 8 January 2008
Back to life in the open
Xerox arata altfel, dupa un rebranding (nu neaparat non-necesar dar cu siguranta ratat) semnat de Interbrand. Designerii s-au suparat, dupa cum puteti vedea mai bine si pe larg pe Brand new Mie mi-e dor de X-ul pixelat.
una calda:
gasit una bucata site si om bun de citit. Alec Balasescu scrie despre lucruri pe care imi place sa le aflu, iar asta e dintr-o melancolie perfect explicabila. omul e specialist in antropologia consumului si studiaza (daca mai stim ce inseamna aia :() printre altele si Islamul modern. Preda la SNSPA si UNA.
Astept sa i se traduca “Paris Chic, Tehran Thrills. Aesthetic Bodies, Political Subjects” la Curtea veche.
pana la carte cititi Antropomoda (titlul mi s-a parut irezistibil, drept pt. care, iata, promovare :))! Sper sa fie si mai mult content ...
Etichete:
advertising,
brands,
everyday sociology,
people
Tuesday, 18 December 2007
To delice
uite ce am gasit. uite ce alti oameni care viseaza reusesc sa faca. Not big deal, dar a expus coperti de carte handmade, frumoase, interesante, sweet. Pe unele le putem intrece. I've got ideas! si ma simt (a cata oara!!!???) ca omul acela generic care se ruga sa castige la Loto dar nu juca. iar Dumnezeu n-a avut ce sa-i faca. Jumpstart me, Santa!
Colectionez cuvinte (1)
adică acele cuvinte care mă fac să mă opresc din vorbit atunci când le aud, când le rostesc. cuvinte care mă urnesc la o vorbire mai cu tâlc şi noimă, pentru simplu motiv că încep să conştientizez şi să înţeleg ce spun. Cum spuneam, unele mă fac să tac, altele îmi dau ghes să continui. astazi a fost despre "nimb", "boare", "cătătură", "desluşit", "pomadă", "împresurat", "ghes".
Voi ce cuvinte colecţionaţi? Muller? Corin? Marie?
Voi ce cuvinte colecţionaţi? Muller? Corin? Marie?
Friday, 14 December 2007
uncertain. insecure
stau si-mi vine sa-ma-nfurii pe cineva sau ceva, doar-doar oi scapa de starea asta de combustie. sa umblu bezmetica pe drumuri, scotand aburi in ger.
sunt indecisa, nesigura, forever in dezechilibru, in evaluare, pe drum, in tensiune, intre optiuni, ne-terminata. invidiez serenitatea, certitudinile,zambetele multumite, raspunsurile clare si categorice pe care le gasesc cu duiumul in ceilalti mai aproape sau mai aiurea.
poate ca m-a ajuns si pe mine setea de repaos, poate ca vreau sa ma termin, sa incetez sa incerc si sa incep sa fiu, sa existe, sa se intample. sau ma incovoi, doar, sub zambetele multumite, certitudinile, serenitatea si fericirea celorlalti? eu n-as putea sti. eu sunt indecisa.
can somebody, anybody, make up my mind?
......da' ce intrebare proasta!!! make-up-ul e only o corectie de suprafata. La demachiere se arata iar bau-baul "Iarnustiucinesuntcepotsafacsiundemaducinviataasta"
dar oare, am eu cu adevarat nevoie de o concluzie?
I can't plan for LIFE. LIFE is too big. who's gonna live in it? I AM NOT DONE!
sunt indecisa, nesigura, forever in dezechilibru, in evaluare, pe drum, in tensiune, intre optiuni, ne-terminata. invidiez serenitatea, certitudinile,zambetele multumite, raspunsurile clare si categorice pe care le gasesc cu duiumul in ceilalti mai aproape sau mai aiurea.
poate ca m-a ajuns si pe mine setea de repaos, poate ca vreau sa ma termin, sa incetez sa incerc si sa incep sa fiu, sa existe, sa se intample. sau ma incovoi, doar, sub zambetele multumite, certitudinile, serenitatea si fericirea celorlalti? eu n-as putea sti. eu sunt indecisa.
can somebody, anybody, make up my mind?
......da' ce intrebare proasta!!! make-up-ul e only o corectie de suprafata. La demachiere se arata iar bau-baul "Iarnustiucinesuntcepotsafacsiundemaducinviataasta"
dar oare, am eu cu adevarat nevoie de o concluzie?
I can't plan for LIFE. LIFE is too big. who's gonna live in it? I AM NOT DONE!
Wednesday, 12 December 2007
'tis the Season to be jolly!

You better watch out/You better not cry/Better not pout/I'm telling you why/ Lenny (as in Lenny Kravitz) is coming to town!
repeating the sounding joy, Mazi
corporate Xmas gifts

no comment. desi in real life, cand trebuie sa faci cadouri corporate de Craciun pt, say, 5 clienti, it gets so much worse!!! Vorba unei minunate Marii: PR = nunti botezuri, cununii, coshuri de nuiele, funde si cutii :)
Dar asta ne va duce departe. Pe principiul ca "what doesn't kill you, makes u stronger". Right Delice?
Tuesday, 11 December 2007
Pamuk, Foer, Salinger ...
Monday, 10 December 2007
Latests in brief
1. Christmas fever taking over. With goods and bads. Traffic, 4h spent on the way home, people injured in fights caused by traffic blockage anger, crowds in hypermarkets shown on TV, St. Nick gifts, end-of-year corporate team-buildings and client parties, corporate Christmas gifts, snow in the mountains, repeated calls from my mom asking me if this year I'm going to stay longer for Christmas at home, brainstorming and running for gifts, counting goods and bads, making wish-lists and resolutions, planning New Year's Eve, feeling excited or depressed.
2. Giant Christmas tree (aka The Biggest Christmas tree currently in Bucharest, built and lit by Millenium Bank) = no big badabum. The crowd that gathered to see it = huge badabum
3. Strange wheather. Foggy, damp, coldish, warmish still. Christmas lights in the city make an impressionist painting in the mighty fog.
4. some party I was invited to. felt oh so very wrong, (wrong jokes, wrong people, wrongest music and location). oh, how I miss dancing and drinking to my music instead of drinking hard so as to not hear the bad tunes. It took 3 hours of Tori Amos, Moloko, Ian Brown, Anouk, Roykssop &co. to heal my ears. three long morning hours right after the so called Glam Party. Ughhh!
5. Sister called. It's snowing feather-like flakes in Iasi. I miss Iasi. I miss the piles of soft clean snow we used to turn into playgrounds when we were kids.
2. Giant Christmas tree (aka The Biggest Christmas tree currently in Bucharest, built and lit by Millenium Bank) = no big badabum. The crowd that gathered to see it = huge badabum
3. Strange wheather. Foggy, damp, coldish, warmish still. Christmas lights in the city make an impressionist painting in the mighty fog.
4. some party I was invited to. felt oh so very wrong, (wrong jokes, wrong people, wrongest music and location). oh, how I miss dancing and drinking to my music instead of drinking hard so as to not hear the bad tunes. It took 3 hours of Tori Amos, Moloko, Ian Brown, Anouk, Roykssop &co. to heal my ears. three long morning hours right after the so called Glam Party. Ughhh!
5. Sister called. It's snowing feather-like flakes in Iasi. I miss Iasi. I miss the piles of soft clean snow we used to turn into playgrounds when we were kids.
Friday, 30 November 2007
flash back into memory
Placebo. Pure morning in urechi acum. and ... flash back la o imagine inregistrata de ochi si minte acum doua zile si asociata cu muzica si starea
devreme. ora 8. noembrie. ger. vin de la doctor. spital alb. calm. soare. crisp air. contururi ascutite. obiecte poleite sau colorat translucide. parcul de langa muzeul de geologie peste drum de MTR. soare orbitor dinspre cladirea Orange, accentuand verdele ramas in copaci si iarba. piata Victoriei e inca pustie. o gura de aerisire scoate abur dens, alb, compact. Abur viu proiectat pe imaginea curata. pe alee o silueta neagra, impinsa de soare, catre mine. aburul ii fura un picior dar silueta razbate spre mine. resipir aer curat si zambesc. E plin de poze perfecte dimineata in oras. Pure morning.
devreme. ora 8. noembrie. ger. vin de la doctor. spital alb. calm. soare. crisp air. contururi ascutite. obiecte poleite sau colorat translucide. parcul de langa muzeul de geologie peste drum de MTR. soare orbitor dinspre cladirea Orange, accentuand verdele ramas in copaci si iarba. piata Victoriei e inca pustie. o gura de aerisire scoate abur dens, alb, compact. Abur viu proiectat pe imaginea curata. pe alee o silueta neagra, impinsa de soare, catre mine. aburul ii fura un picior dar silueta razbate spre mine. resipir aer curat si zambesc. E plin de poze perfecte dimineata in oras. Pure morning.
Wednesday, 28 November 2007
we went insight hunting
today with a very good actor and seller. Bleontz. This is where I start to trust my instincts and believe in what I do. Me and a colleague managed to gather 30 people around Claudiu Bleontz who acted as a catalyst in a workshop about insights in theatre and advertising. And he us all talk about our own relation with advertising, with the industry bad, with our egos and frustrations. We got to be honest out-loud in front of colleagues. We made decisions and we motivated each other. Using 0 motivational phrases except "What the fuck?!" and "Bottom line, everything sucks" Good night!
Etichete:
advertising,
life stuff,
motivation,
people
se cauta scurt-metraj

si viziune personala despre fenomenul discriminarii romilor. Daca exista sau ba, cum se manifesta, cum ne afecteaza, cine e de vina, ce facem? e totul de spus intr-un film de maxim 10 minute. In cuvinte oficiale:
Creatorii campaniei „Discriminarea romilor se invata acasa” prezinta concursul DOI PE UN BALANSOAR - Concurs de scurt metraje pe tema discriminarii romilor. Intra pe www.sper.org.ro si inscrie-te la concursul de film pe tema discriminarii romilor.
Filmeaza un scurt metraj de maximum 10 minute si uploadeaza-l pe site pana pe 20 ianuarie 2008.
Filmul castigator va fi premiat cu o pelicula in valoare de 3100 euro. Din juriu vor face parte: Catalin Mitulescu – regizor; Catalin Cristiutiu – editor montaj, Andrei Butica – director de imagine, Claudiu Mitcu – producator
Discriminarea romilor se invata acasa. Cunoaste-i inainte sa-i judeci!
Etichete:
advertising,
art,
everyday sociology,
films,
Romania is my country
Friday, 23 November 2007
Wednesday, 21 November 2007
Thalassa, Thalassa, acolo unde ochii dor
Ce bine ca ne reaminteste Mirona de DaKino si mai ales de filmul pe care vreau neaparat sa-l revad. "Thalassa, Thalassa, acolo unde ochii dor", un road trip prin ochi de copil, cu mare si nemaginire, poveste si chipuri frumoase. Ce bine ca e!!! Ce bine ca mai e!!! Felicitari DaKino! Filmul (facut in '94) e premiat la Rotterdam dar nu a fost difuzat decat o data in Romania (si asta acum vreo 3 ani) la Elvira Popescu. Atunci am vazut eu filmul si pe Anuta, personajul feminin principal, in carne si oase.
Un film despre care povesteam, entuziasmata, acum cativa ani, Sandrei only to find ca Silvia (Anuta din film) este "her best friend". Asta asa, ca mi s-a parut mie simpatic sa-mi amintesc...
Nu ratati filmul. E frumusete care doare. Am cele mai frumoase amintiri. De-abia astept sa ma re-imbib. Sambata aceasta la Sala Auditorium a MNaR.
Un film despre care povesteam, entuziasmata, acum cativa ani, Sandrei only to find ca Silvia (Anuta din film) este "her best friend". Asta asa, ca mi s-a parut mie simpatic sa-mi amintesc...
Nu ratati filmul. E frumusete care doare. Am cele mai frumoase amintiri. De-abia astept sa ma re-imbib. Sambata aceasta la Sala Auditorium a MNaR.
Etichete:
borrowed paradises,
films,
friends,
happenings
Tuesday, 20 November 2007
fara vorbe
s-a dus Pilu. un om tanar. repede si pe nepusa masa. si ne-a uluit. l-am cunoscut la un brainstoming pe o campanie sociala si am stiut de la prima vorba ca e un om pasionat, cu valori, autentic. Cata nevoie am mai fi avut de el!
Monday, 19 November 2007
azi e ziua mondiala a toaletelor
Am primit azi pe mail un reminder cum ca azi ar fi ziua Mondiala a Toaletelor. Am constatat amuzata ca exista organizatia Worldtoilet preocupata de imbunatatirea toaletelor si a igienei in lume. Organizatie din care Romania, fireste, nu face parte.
Noi consumam putin sapun, hartie igienica si pasta de dinti. Noi ne descurcam si fara toalete din alea care se curata dupa fiecare vizitator cum au fandositii aia de francezi sau insipizii de britanici.
By the way, my most favourite toilets sunt alea la care s-au gandit americanii din Houston.


Cititi va rog si nr. 196 al Dilema despre locul unde tot omul e imparat. Tema numarului este Closetul la nevoie se cunoaste
Noi consumam putin sapun, hartie igienica si pasta de dinti. Noi ne descurcam si fara toalete din alea care se curata dupa fiecare vizitator cum au fandositii aia de francezi sau insipizii de britanici.
By the way, my most favourite toilets sunt alea la care s-au gandit americanii din Houston.


Cititi va rog si nr. 196 al Dilema despre locul unde tot omul e imparat. Tema numarului este Closetul la nevoie se cunoaste
get a life
asta mi-a spus mie doctorul. renunta la simbioza cu birou-computerul si da-ti o sansa sa traiesti...nu doar mental, nu doar in imaginatia ta, nu doar scriind copy-uri bune pe hartie virtuala. get a life as in lasa-i corpului timp si sanse sa existe.
faza asta cu biro-patia ne-a lovit pe prea multi. Moi de exemplu. Traiam cu senzatia ca am o viata. Lucram dar impleteam in fiecare zi (in masura posibilitatilor) asta cu o activitate din cele multe pe care iubessc (citit carti, reviste, web-browsing, vazut filme pe computer. "In masura posibilitatilor" stroke often facand din ce in ce mai imposibil sa am parte si de doze mici din activitatile alternative job-ului. Nu mai vorbesc despre cat de usor am renuntat la evadarile alea, reale, pe bune - in aer, in verde, in zapada. Argumente se gaseau mereu. Mereu au existat "ceva de lucru" lasat pentru week-end, ceva de citit pentru job, dupa care oricum nu mai conteaza pentru ca ziua s-a dus deja, nu pleci la munte doar pentru o zi, bla-bla.
Pentru ca nu intelegeam cat de important e de fapt pentru mine sa fac toate astea, in ciuda job-ului, am amanat si urcat pe munte si schi (cu adevarat, nu o data pe iarna)si fotografie si dans si teatru si prieteni si lectiile de spaniola si filmele la eforie. am amanat sa traiesc.
Si acum e rau. Pentru ca nu voi putea face multe din lucrurile pe care le doream, pentru ca a mea coloana vertebrala s-a mulat dupa chipul si asemanarea scanului din fata computerului. So no ski-ing this winter (si acum e zapada cat poftesti! spre deosebire de alte ierni) and no hiking. Corpul meu imi spune, the hard way, to stop. si de la capat, sa-mi regandesc felul in care muncesc si traiesc, sa-mi reevaluez atitudinea fata de mine, de corpul meu si calitatea vietii pe ca o s-o mai duc. Sa planific si sa reusesc sa fiu eu.
So far, am planificat doar pentru a doua zi la job ( si ce mai ramanea pe langa) sau cel mult in saptamani si etape din project management calendar.
Oare ce-o fi cu noi de ne permitem sa dam declaratii de genul:
"In rest, nu prea fac planuri pe termen lung decat pentru brandurile pe care lucrez.... si asta pentru ca pur si simplu cred ca e mai strategic asa."
declaratia ii apartine unui planner din industria locala de advertising si a fost data in iqads. Articolul complet aici
faza asta cu biro-patia ne-a lovit pe prea multi. Moi de exemplu. Traiam cu senzatia ca am o viata. Lucram dar impleteam in fiecare zi (in masura posibilitatilor) asta cu o activitate din cele multe pe care iubessc (citit carti, reviste, web-browsing, vazut filme pe computer. "In masura posibilitatilor" stroke often facand din ce in ce mai imposibil sa am parte si de doze mici din activitatile alternative job-ului. Nu mai vorbesc despre cat de usor am renuntat la evadarile alea, reale, pe bune - in aer, in verde, in zapada. Argumente se gaseau mereu. Mereu au existat "ceva de lucru" lasat pentru week-end, ceva de citit pentru job, dupa care oricum nu mai conteaza pentru ca ziua s-a dus deja, nu pleci la munte doar pentru o zi, bla-bla.
Pentru ca nu intelegeam cat de important e de fapt pentru mine sa fac toate astea, in ciuda job-ului, am amanat si urcat pe munte si schi (cu adevarat, nu o data pe iarna)si fotografie si dans si teatru si prieteni si lectiile de spaniola si filmele la eforie. am amanat sa traiesc.
Si acum e rau. Pentru ca nu voi putea face multe din lucrurile pe care le doream, pentru ca a mea coloana vertebrala s-a mulat dupa chipul si asemanarea scanului din fata computerului. So no ski-ing this winter (si acum e zapada cat poftesti! spre deosebire de alte ierni) and no hiking. Corpul meu imi spune, the hard way, to stop. si de la capat, sa-mi regandesc felul in care muncesc si traiesc, sa-mi reevaluez atitudinea fata de mine, de corpul meu si calitatea vietii pe ca o s-o mai duc. Sa planific si sa reusesc sa fiu eu.
So far, am planificat doar pentru a doua zi la job ( si ce mai ramanea pe langa) sau cel mult in saptamani si etape din project management calendar.
Oare ce-o fi cu noi de ne permitem sa dam declaratii de genul:
"In rest, nu prea fac planuri pe termen lung decat pentru brandurile pe care lucrez.... si asta pentru ca pur si simplu cred ca e mai strategic asa."
declaratia ii apartine unui planner din industria locala de advertising si a fost data in iqads. Articolul complet aici
Sunday, 18 November 2007
Unmarketable

A cover (featured in Best Book covers of 2007 boing boing mentioned)that made me more than curious and a book I deffinitely will read. It looks like a down-shifting-like story about the marcomm world. Still, the name and cover made by a great copy & art. And a truly marketable and marketed product. Looking forward to finding it or more about it.
Una cervesa por favor en Punta Leona, Costa Rica

Citizen Moissanite is off... or cast-away as he mumbles on the daily phonecall. Off in Costa Rica, somewhere in the middle of a rainforrest, on the coast of Central Pacific. Still jet-legged and amazed, Moissanite promisses to send pictures asap. And by asap he probably means whem he'll be back from the wild. Vodafone has no roaming agreements with Costa Rica so the blackberry can't do much but rest (it was about time, anyway) and the internet didn't penetrate as far as the wild exotic beaches. The optic fiber and wires might have scared the very rare species of birds happily dwelling there.
Well, until Moissanite is back with nice pieces of writing and shooting, here's some net-enabled findings about the place he's been cast-away.

Etichete:
being off,
borrowed paradises,
indulgence,
world
Friday, 16 November 2007
Holiday's goodies for relatives in Spain

On my way through the city I am privileged to see the most surprising or impressive things, happenings and sceneries. I will post some stories and call the series .... "corner-eye shots".
Today, for instance, I came across a van, the colour dark navy blue, surrounded by pakages, big-size, small-size, almost all bearing at least one brand-logo on the carton box, and a lot of people.
They all flocked an area where a lot of electoral panels lay and my first thought was, oh! they're campaigning, in the streets, giving stuff to the people!!!
Coming closer I noticed that people were writing on the boxes, or taking them to their car, or securing them with scotch straps, weighing them and counting money.
And snap-shot! one box went to Nicolae T, Zaragosa, Spain.
And bingo! Every box was going to the Romanians working in Spain. Goodies for Christmas for the ones who miss the taste og winter holidays at home. I know a few stories about this phenomena and I would've loved to stop and do a quick inquiry and see what each box contains. But the branded boxes gave some suggestions: Bors Magic, 7days Croissants, Elita (cheap) Coffee, Rieni Palinca (in plastic bottles). I bet there was also some traditional smoked cheese, home-made fruit syrups and jam, some medicines, corn flower for mamaliga...
Etichete:
Bucharest,
corner-eye snapshots,
happenings,
people,
Romania is my country
Vera Montero's show: echos
"un chagrin", "une impossibilité", "une tristesse", "une mauvaise volonté", "une chute", "une absence", "un mal de vivre", "un aveuglement", "un abime", "une mauvaise vision", "une honte", "un non-vivre", "une non-vision", "un non-vouloir", "un non-pouvoir", "une non-construction", "une non-possibilité", "une tête tanchée", "une vision", "un non-exister", "une absence de volonté"
ATROCE
This is Josephine Baker in a nutshell, as seen and interpreted by Vera Montero. Josephine Baker, a "mysterious thing, neither primitive nor civilized nor beyond time, at least not in the sense where emotion is beyond mathematics" said E. E. Cummings
Vera Montero's Josephine confrunts the audience naked and in the dark, hesitating on the brink of some existential abyss, somewhere beyond glitter, spark and savage erotism. She is tragically tied to this world, with the tragism of every moment of a human life.
This show has been a tyrany of words experienced both by the performer (a very expressive, versatile Vera Montero) and by the audience. In a dimming dark, discovering a sculptural body, balancing on some cow-shoes. Tyrany of words. some most serenity-killing words. Tyrany of phisical and pshicological balance. ATROCE.
Image from LeMonde Journal Photographique
Wednesday, 14 November 2007
Passe-ist advertising

Wispa Cadboury's. Another brand reminding us how it was when we were young. Suitable for Igu's passe-ist project
There are others made in RO. Simona Firtat (currently PR at The Group) wrote a nice analysis when she worked for (iqads)* Banii nostri.
Victoria Salami for Caroli by Saatchi&Saatchi
ROM chocolate (Excelent) had the Rom Tricolor campaign made by McCann Erikson
Bucegi was rooted in the past by Leo Burnett.
I'll be back soon with pics.
*Later edit: Simona Firtat was kind enough to drop me line and remind me that she, in fact, never worked at Iqads and that the article I was mentioning was written for Banii nostri and only featured by Iqads in their Media Digest (Revista presei) section. I have to take more care when writing my posts. All apologies.
Etichete:
advertising,
brands,
Communication,
Romania is my country
Unde a disparut reclama L'Oreal
de pe IQads? stiti, aia cu Claudia Schiffer, al carei obraz cremuit si forever young se intindea peste tot articolul cand ti-era lumea mai draga. Culmea! fix peste articolul lui Alexandrescu de la Ogilvy One despre cum sa faci un site sa NU functioneze.
De cand l-am vazut (bannerul) am tot facut pariuri, ca e la misto, ca e un test facut de IQads sa vada cata lume da click pe banner, sau cat le scade traficul daca pun bannerul. Ma gandesc ca au poate cei de la IQads vreun teambuilding acum, mai putin chef de scris la "revista" si aveau nevoie de mai putin trafic.
Se cam verifica explicatia. Acum a disparut bannerul si parca au inceput sa apara si stiri noi pe IQads.
Explicatia ca ar fi fost pe bune o campanie L'Oreal nu tine. Ma gandesc ca IQads le-ar fi spus ca n-are L'Oreal public pe site-ul asta. Sau ca macar s-ar fi gandit la efectele negative pentru site, la dezamagirea comunitatii, la enervarea lor. Daca era pe bune ar fi refuzat bannerul L'Oreal. Nu?
Stie cineva mai multe? Speculeaza careva ceva?
PS: am vrut sa pun o poza cu bannerul enervant de la l'Oreal pentru ca meriti, dar n-am gasit pe niciunde. Nici pe ele.ro nu e nimic intrusiv cu logo 'Oreal. S-o fi intamplat ceva?
De cand l-am vazut (bannerul) am tot facut pariuri, ca e la misto, ca e un test facut de IQads sa vada cata lume da click pe banner, sau cat le scade traficul daca pun bannerul. Ma gandesc ca au poate cei de la IQads vreun teambuilding acum, mai putin chef de scris la "revista" si aveau nevoie de mai putin trafic.
Se cam verifica explicatia. Acum a disparut bannerul si parca au inceput sa apara si stiri noi pe IQads.
Explicatia ca ar fi fost pe bune o campanie L'Oreal nu tine. Ma gandesc ca IQads le-ar fi spus ca n-are L'Oreal public pe site-ul asta. Sau ca macar s-ar fi gandit la efectele negative pentru site, la dezamagirea comunitatii, la enervarea lor. Daca era pe bune ar fi refuzat bannerul L'Oreal. Nu?
Stie cineva mai multe? Speculeaza careva ceva?
PS: am vrut sa pun o poza cu bannerul enervant de la l'Oreal pentru ca meriti, dar n-am gasit pe niciunde. Nici pe ele.ro nu e nimic intrusiv cu logo 'Oreal. S-o fi intamplat ceva?
Etichete:
advertising,
brands,
Communication
Today's obsession
Stripped. Depeche Mode. As felt in Bucharest when they toured the angel.
Let me hear you make decisions/ Without your television/Let me hear you speaking just for me! - what a deep cry for authenticity - in love or ailleurs.
Let me hear you make decisions/ Without your television/Let me hear you speaking just for me! - what a deep cry for authenticity - in love or ailleurs.
Tuesday, 13 November 2007
One mysterious thing said ee cummings

I'm going to see Vera Mantero (Portuguese choreographer and dancer) dancing tonight at CNDB . Miki Braniste, biggest thanks for letting me know about this!
Vera will actually perform in two shows this evening: the Josephine Baker homage One mysterious thing, said ee cummings and also Perhaps she could dance first ...and think afterwards. I'm in the mood for dancing. The back-pain is only in the body...In the back...back!
Do come and meet me if you happen to be around the National Theatre in Bucharest at around 18.30. I will be there celebrating mutely the times when I used to dance. Picture courtesy of cndb.
Etichete:
art,
dancing,
happenings,
people,
personal
Monday, 12 November 2007
London's burning

London's burning!/London's burning!/Fetch water!/Fetch water!/Fire!Fire!/Fire!Fire!/And we have no water
it's a song (about the Great Fire in 1666 London) I've been singing this morning quite obsessively only to later find out that there has been a fire and a lot of smoke in London. It seems that fire burst out at some deserted warehouses in the Olympic Park area. The stock went down. People fear terrorist attacks again and I guess it's no wonder.
They were fearing too when I first (and eventually) visited my most fantasized and read-about city in the world. I remember being stuck for three hours in the Underground because of some strange events on the Piccadilly Line. Everyone thought about bombs or false alarms. Instead, a woman had killed herself by jumping on the line in front of the train. I found it hard to breath and got my first delusion with London.
Now I miss that city. Take the smoke out!
Wednesday, 7 November 2007
We planted trees
The save the trees campaign continues with people from Bucharest volunteering to plant trees in one of the city's neighbourhoods. Unfortunately the campaign blog in only in English. But you can get the whole idea by simply looking at the posters and images from the awareness campaign. They say that "Abusive deforrestation is criminal", "The trees in the city are mourning for their dissapeared brothers in the Romanian forrests" and that basically what we are losing is life.
The first planting trees event happened the last Sunday and there were quite a lot people there (including local vips) volunteering to plant a tree. Here are some pictures taken by the organisers (The Media Monitoring Agency in Bucharest).
And here are some pictures we made at the big event. We all felt great and planted quite a few trees. So we are looking for the next occasion to plant more trees in Bucharest.

Even Tori helped with the trees. Until she met her friend Frida (the golden labrador).
The first planting trees event happened the last Sunday and there were quite a lot people there (including local vips) volunteering to plant a tree. Here are some pictures taken by the organisers (The Media Monitoring Agency in Bucharest).
And here are some pictures we made at the big event. We all felt great and planted quite a few trees. So we are looking for the next occasion to plant more trees in Bucharest.

Even Tori helped with the trees. Until she met her friend Frida (the golden labrador).
Etichete:
advertising,
being off,
Bucharest,
people,
Romania is my country
Tuesday, 6 November 2007
Customer Care - How I almost got to be treated at Euroclinic
I was talking earlier about how my back hurts. This is how I've tried to solve the problem and didn't manage so far.
Wednesday
Customer Care Lady: Hello! Euroclinic, how can I help you?!
Me (Patient): Good evening. I would like to make an appointment for a Neurological check up, sometimes this week if possible. It is somewhat urgent.
CCL: Unfortunately, I could only schedule you for Monday at 12.00.
Me: Well. Ok. Thank you. I will settle for Monday, then.
CCL: Is it your first time at Euroclinic? What is your name?
Me: Xxxx Xxxxxxxxxx, X-x-x ... x-x-x
(other details are being provided for the initialization of my Euroclinic hospital record)
CCL(summing up): The medical check-up costs 80 RON(around 24 EUR). I have made an appointment for you for Monday, at 12.00 AM with Dr. Petre Oanca
Friday
(another) CCL: Hello. I am calling from Euroclinic for the confirmation of your appointment for Monday at 12.00 with Dr. Petre Oanca
Me: Yes, of course! I confirm the appointment. Thank you for the reminder!
CCL: Thank you! We are looking forward to having you here!
Me: Thank you. I'll be there at 12.00 at noon.
Monday (D-Day) 10.00 AM
CCL: Hello!I am calling from Euroclinic for the confirmation of your appointment for today at 12.00 with Dr. Petre Oanca
Me (amused): Yes I will be there. Thank you for reminding me!
CCL: Thank you. Have a nice day! (and other farewell curtoasy phrases)
Monday (D-Day) 10.40 AM
CCL: Hello!I am calling from Euroclinic. You have an appointment for 12.00 today.
Me: Yes. I will be there. Thank you!
CCL: Actually. the 11.30 appointment has been canceled and we were wondering whether you could come a little earlier.
Me: Well. I would gladly try but I don't think I can make it. It is 10.40 already and it takes more than an hour for me to get to your address. Plus there are some things I have to do before arriving at the clinic for I had scheduled the appointment for 12.00 So the best I can do is to try to come 10 minutes earlier, at around 10 to 12.00 AM. It's the best I can do.
CCL: Well, thank you very much!
Getting ready, it's raining outside, traffic, one short stop at the self banking office to get the money for the check up, traffic, back hurts.
Monday (D-Day) 11.50 Euroclinic hospital reception
Me: Hello ! I have an appointment for 12.00 with Dr Petre Oanca. Could you please tell what floor should I go to?
CCL: We have no appointment for Dr Petre Oanca at 12.00
Me: It is impossible. You made me confirm this appointment twice so far. Please do check up again.
CCL (with disbelief): What is your name?
ME: Xxxxxx
CCL: Oh but you changed your appointment for 11.30. The Doctor is out since you didn't come in time.
Me (seriously pissed): Dear lady. I did not ask for changing of the appointment hour nor did I approve or authorize of any changes. Someone from Euroclinic called me twice today to get my confirmation for 12.00 AM. The hour remained settled. Then you called me again and asked if I could come earlier. my response was negative and I said I would try to get here at 10 to 12.00 not a minute earlier. It seems to me that there has been some miss communication or miss understanding.
CCL (plain and direct): I'm terribly sorry but there is nothing I can do. You should have come earlier. Dr Petre Oanca is not in the hospital anymore. He left at 11.30
Me (suddenly enlightened): Very well. It was my first experience with this hospital. I shall never come here again. Nor shall my friends. Thank you for your time! Good day.
And there I was, in the rain at 12.00 wondering what exactly is wrong with customer care in Romania. Coming to work (late, because I had had an appointment with the "back doctor" and thus had taken some hour off) I stopped to talk about the Euroclinic experience to a colleague. She told me immediately that she wasn't surprised and that one of her friends had to repeat various tests because Euroclinic had mixed the test results of a group of patients and consequently got the wrong diagnosis to every one of them.
I'm puzzled. This is a private hospital. And an expensive clinic that charges one 80 RON only to be looked at by a doctor. With quite an active Customer/Patient relations department. Where did my good old Doc go?
I rescheduled. I'm trying another private clinic this week. My back still hurts. Why do I have to pray for luck and good treatment when I'm open to pay as much as 80 RON per visit at the doctor?
Wednesday
Customer Care Lady: Hello! Euroclinic, how can I help you?!
Me (Patient): Good evening. I would like to make an appointment for a Neurological check up, sometimes this week if possible. It is somewhat urgent.
CCL: Unfortunately, I could only schedule you for Monday at 12.00.
Me: Well. Ok. Thank you. I will settle for Monday, then.
CCL: Is it your first time at Euroclinic? What is your name?
Me: Xxxx Xxxxxxxxxx, X-x-x ... x-x-x
(other details are being provided for the initialization of my Euroclinic hospital record)
CCL(summing up): The medical check-up costs 80 RON(around 24 EUR). I have made an appointment for you for Monday, at 12.00 AM with Dr. Petre Oanca
Friday
(another) CCL: Hello. I am calling from Euroclinic for the confirmation of your appointment for Monday at 12.00 with Dr. Petre Oanca
Me: Yes, of course! I confirm the appointment. Thank you for the reminder!
CCL: Thank you! We are looking forward to having you here!
Me: Thank you. I'll be there at 12.00 at noon.
Monday (D-Day) 10.00 AM
CCL: Hello!I am calling from Euroclinic for the confirmation of your appointment for today at 12.00 with Dr. Petre Oanca
Me (amused): Yes I will be there. Thank you for reminding me!
CCL: Thank you. Have a nice day! (and other farewell curtoasy phrases)
Monday (D-Day) 10.40 AM
CCL: Hello!I am calling from Euroclinic. You have an appointment for 12.00 today.
Me: Yes. I will be there. Thank you!
CCL: Actually. the 11.30 appointment has been canceled and we were wondering whether you could come a little earlier.
Me: Well. I would gladly try but I don't think I can make it. It is 10.40 already and it takes more than an hour for me to get to your address. Plus there are some things I have to do before arriving at the clinic for I had scheduled the appointment for 12.00 So the best I can do is to try to come 10 minutes earlier, at around 10 to 12.00 AM. It's the best I can do.
CCL: Well, thank you very much!
Getting ready, it's raining outside, traffic, one short stop at the self banking office to get the money for the check up, traffic, back hurts.
Monday (D-Day) 11.50 Euroclinic hospital reception
Me: Hello ! I have an appointment for 12.00 with Dr Petre Oanca. Could you please tell what floor should I go to?
CCL: We have no appointment for Dr Petre Oanca at 12.00
Me: It is impossible. You made me confirm this appointment twice so far. Please do check up again.
CCL (with disbelief): What is your name?
ME: Xxxxxx
CCL: Oh but you changed your appointment for 11.30. The Doctor is out since you didn't come in time.
Me (seriously pissed): Dear lady. I did not ask for changing of the appointment hour nor did I approve or authorize of any changes. Someone from Euroclinic called me twice today to get my confirmation for 12.00 AM. The hour remained settled. Then you called me again and asked if I could come earlier. my response was negative and I said I would try to get here at 10 to 12.00 not a minute earlier. It seems to me that there has been some miss communication or miss understanding.
CCL (plain and direct): I'm terribly sorry but there is nothing I can do. You should have come earlier. Dr Petre Oanca is not in the hospital anymore. He left at 11.30
Me (suddenly enlightened): Very well. It was my first experience with this hospital. I shall never come here again. Nor shall my friends. Thank you for your time! Good day.
And there I was, in the rain at 12.00 wondering what exactly is wrong with customer care in Romania. Coming to work (late, because I had had an appointment with the "back doctor" and thus had taken some hour off) I stopped to talk about the Euroclinic experience to a colleague. She told me immediately that she wasn't surprised and that one of her friends had to repeat various tests because Euroclinic had mixed the test results of a group of patients and consequently got the wrong diagnosis to every one of them.
I'm puzzled. This is a private hospital. And an expensive clinic that charges one 80 RON only to be looked at by a doctor. With quite an active Customer/Patient relations department. Where did my good old Doc go?
I rescheduled. I'm trying another private clinic this week. My back still hurts. Why do I have to pray for luck and good treatment when I'm open to pay as much as 80 RON per visit at the doctor?
Etichete:
Bucharest,
customer care,
doctors,
life stuff,
personal,
Romania is my country
Monday, 29 October 2007
today's rain goes well with music
squarepusher
Telepopmusik - Breathe
Nina Simone - sinnerman
Radiohead - Street spirit
Bjork - all is full of love (plaid remix)/u can ignore the images but they work just fine on the track
Joe Hisaishi - spirited away (one summer day) I have to thank Felipov for introducing me to this and many other tunes
and a little loop of Sebastien Tellier's La ritournelle
and once more ... more groovy, for the feet
Telepopmusik - Breathe
Nina Simone - sinnerman
Radiohead - Street spirit
Bjork - all is full of love (plaid remix)/u can ignore the images but they work just fine on the track
Joe Hisaishi - spirited away (one summer day) I have to thank Felipov for introducing me to this and many other tunes
and a little loop of Sebastien Tellier's La ritournelle
and once more ... more groovy, for the feet
Thursday, 25 October 2007
PRtea
Been to a PRime workshop, one in the PRtea series organised regularly at Carturesti (a very nice book&tea shop in Bucharest). I went to see what everything was about because ...well, because I like the idea of having a nice talk over my most favourite drink (and they have the best Sencha Elfentau at Carturesti!!!). And then I was so curious of what Marie-Rose Mociornita (one of the hosts at the last evening tea) would say about ethics in PR).
Although, to my shame as a professional, I had no idea that such gatherings were taking place, PRime had three PRtea meetings so far and with good themes as well. The first PRtea was about trends and practices in the Romanian PR, a discussion hosted by Crenguta Rosu (DC Communication) and Sorana Savu (Premium Communication) Thhe second meeting was about creativity in PR, a PRtea made by Gabriela Lungu (The Practice) and Andrei Bortun (Millenium Communications)
So I went last evening to listen to practitioners and students talking about Ethics in Romanian PR. A few conclusions/ideas/dilemmas/wishes, if I may:
1. youngsters are more and more interested in acceding in the PR business. especially girls :)
2. they are also extremely naive
3. Everybody agrees that it is not very important how you look in PR ... as long as you look good. At least that's the impression "PRists" give me lately
4. it was an 99.9% female audience. Scary. Especially if you consider the "have a life" rule, humourously communicated by Mociornita. Where are the boys? Are they not interested to learn. Don't they like tea? :)
5. PR professionals/practitioners don't open up and don't give examples. It was too a warm and comfortable discussion about real and uncomfortable issues in Romanian PR, especially when talking about ethics. Very little truth spoken. Very few points made, even fewer taken :)
6. 90% of the hosts conclusions started with "in my view, in my world, I'm not speaking for my PR agency but for myself" In my opinion, you can not prepare for objetive rules and act responsibly on the market within the industry if all you can decide upon is what you deeply believe. I wouldhave liked to see a PR agency leader openly taking some of the responsibility of fighting unethical PR - a reality that was acknowledged by everyone present, including the speakers. How can you tell some students to be fair and firm and reject any unethical practices at work when no head of agency has the courage to break the chain and speak up.
7. Ethics in Romanian PR is more about common sense and less about real rules, and rule enforcement. And not surprisingly so. nobody (or very few) within the industry take the responsibility of reporting the ethic infringements and of educating the stakeholders. Very little time remains for seeing to a sound industry where lie, fraud, paid news, false PR, false CSR and fowl practices are being fought and punished.
8. The press has a pile of examples of bad PR. Liliana Seban sais she hopes that at least some of them would appear on a blog, for education's sake. And then again? Why do papers keep silent about these big DON'Ts? Why don't PR professionals fight the bad practices that are affecting the whole industry's reputation and sound development by exposing them? I guess we are all waiting for the natural selection to do its job. And for the rotten apples to eventually die.
9. Meanwhile PR people in good respectable agencies work hard, stay anonymous and get low wages while the bad PR guys get all the fun, sparkle, fame and money just by playing by the "laws of the land". They will be disqualified in time and with more and more powerfull and serious competition. I'm certainly looking forward to seeing that happen. But my fear is that there will also be innocent casualties. Youngsters with no experience and no maturity to decide whom to follow. The industry itself, suffering from negative perception, wrong understanding of its areas of action, of what it can and cannot do etc. This is why I'm also hoping for more responsibility from Good PR agencies. A discussion like the one last evening would shure have been a good place to start. Maybe next-time.
10. Professionals tend to leave regulation to time and nature laws...hoping that the long time effects of bad PR will eventually turn against the currently rapidly ascending bad PR embracers. Because good PR believes in good PR's self sustainability and longevity, in the benefits of a good reputation instead of the charms of fast great image.
11. Reputation is not the same as image. The first is long term, slowly built and carefully consolidated. Reputation takes consistency, persistence, no mistakes, fairness, seriousness and patience. That's why PR is not about short term results.
More conclusions to come...
Although, to my shame as a professional, I had no idea that such gatherings were taking place, PRime had three PRtea meetings so far and with good themes as well. The first PRtea was about trends and practices in the Romanian PR, a discussion hosted by Crenguta Rosu (DC Communication) and Sorana Savu (Premium Communication) Thhe second meeting was about creativity in PR, a PRtea made by Gabriela Lungu (The Practice) and Andrei Bortun (Millenium Communications)
So I went last evening to listen to practitioners and students talking about Ethics in Romanian PR. A few conclusions/ideas/dilemmas/wishes, if I may:
1. youngsters are more and more interested in acceding in the PR business. especially girls :)
2. they are also extremely naive
3. Everybody agrees that it is not very important how you look in PR ... as long as you look good. At least that's the impression "PRists" give me lately
4. it was an 99.9% female audience. Scary. Especially if you consider the "have a life" rule, humourously communicated by Mociornita. Where are the boys? Are they not interested to learn. Don't they like tea? :)
5. PR professionals/practitioners don't open up and don't give examples. It was too a warm and comfortable discussion about real and uncomfortable issues in Romanian PR, especially when talking about ethics. Very little truth spoken. Very few points made, even fewer taken :)
6. 90% of the hosts conclusions started with "in my view, in my world, I'm not speaking for my PR agency but for myself" In my opinion, you can not prepare for objetive rules and act responsibly on the market within the industry if all you can decide upon is what you deeply believe. I wouldhave liked to see a PR agency leader openly taking some of the responsibility of fighting unethical PR - a reality that was acknowledged by everyone present, including the speakers. How can you tell some students to be fair and firm and reject any unethical practices at work when no head of agency has the courage to break the chain and speak up.
7. Ethics in Romanian PR is more about common sense and less about real rules, and rule enforcement. And not surprisingly so. nobody (or very few) within the industry take the responsibility of reporting the ethic infringements and of educating the stakeholders. Very little time remains for seeing to a sound industry where lie, fraud, paid news, false PR, false CSR and fowl practices are being fought and punished.
8. The press has a pile of examples of bad PR. Liliana Seban sais she hopes that at least some of them would appear on a blog, for education's sake. And then again? Why do papers keep silent about these big DON'Ts? Why don't PR professionals fight the bad practices that are affecting the whole industry's reputation and sound development by exposing them? I guess we are all waiting for the natural selection to do its job. And for the rotten apples to eventually die.
9. Meanwhile PR people in good respectable agencies work hard, stay anonymous and get low wages while the bad PR guys get all the fun, sparkle, fame and money just by playing by the "laws of the land". They will be disqualified in time and with more and more powerfull and serious competition. I'm certainly looking forward to seeing that happen. But my fear is that there will also be innocent casualties. Youngsters with no experience and no maturity to decide whom to follow. The industry itself, suffering from negative perception, wrong understanding of its areas of action, of what it can and cannot do etc. This is why I'm also hoping for more responsibility from Good PR agencies. A discussion like the one last evening would shure have been a good place to start. Maybe next-time.
10. Professionals tend to leave regulation to time and nature laws...hoping that the long time effects of bad PR will eventually turn against the currently rapidly ascending bad PR embracers. Because good PR believes in good PR's self sustainability and longevity, in the benefits of a good reputation instead of the charms of fast great image.
11. Reputation is not the same as image. The first is long term, slowly built and carefully consolidated. Reputation takes consistency, persistence, no mistakes, fairness, seriousness and patience. That's why PR is not about short term results.
More conclusions to come...
Poly says her back hurts
27. back hurts. not from the snowboard, not from paragliding, from the chair in front of my desk.
This is where I dream of writing my texts swinging in a hammock, or at least, in style, in a vintage rocking chair. Having my prohibited coffees, my full-of-callories creamy-cinnamon milky&foamy or cointreau-spiced cofee, the almond cake, the chocolate sponge, virginia wolfe and comics, rahmaninov and the cure, thick, fulltexture, coloured napkins, a light sunny breeze or a warm cashmere blanket and a window open to the freezing cold dawn. Images found here and here as they say, the rocking chair to give as present to a retiring friend.

This is where I dream of writing my texts swinging in a hammock, or at least, in style, in a vintage rocking chair. Having my prohibited coffees, my full-of-callories creamy-cinnamon milky&foamy or cointreau-spiced cofee, the almond cake, the chocolate sponge, virginia wolfe and comics, rahmaninov and the cure, thick, fulltexture, coloured napkins, a light sunny breeze or a warm cashmere blanket and a window open to the freezing cold dawn. Images found here and here as they say, the rocking chair to give as present to a retiring friend.

Friday, 12 October 2007
Discriminarea se invata acasa
Un mic raspuns la o problema complexa, cu care autoritatile lupta pe mai multe fronturi. Si daca tot trebuie sa incepem undeva, sa incepem prin a fi noi in ordine.
Etichete:
advertising,
Communication,
films,
life stuff
Thursday, 11 October 2007
Stay hungry, stay foolish
a great speech from Steve Jobs (a total opposite to the Microsoft chief motivational speech
Etichete:
Communication,
life stuff,
motivation,
people
Monday, 1 October 2007
when freedom makes people less equal
It's something I saw on the street just a few days ago. A woman, coming from the grocery market passing calmly by the many strangers on the street. At some point she noticed a family coming her way. A young man, a young woman (probably his wife) and two kids, one on foot and the other in his mum's arms. The woman immediately pulled her purse closer to her body and gave the group a suspicious, aggressive look. They were a little bit darker than her and knew exactly that this was why the woman reacted like that. They passed her by - the lady seemed relieved - but at some point the young man changed his mind. He stopped and asked her: "do you really have to react like that just because we're gypsies? " The lady blushed. Do we discriminate without knowing, without even questioning our opinions? But of course! Even Mr. President does it. On TV!!!
Sunday, 30 September 2007
IAA Summit, Bucharest, 2007 The learnings
1. Romania is not there yet. We are some good years behind the Western capitalist advertising world despite our hectic tour de force where local advertising has grown in 15 years as much as other in three decades (it's the Prislea way - Prislea = local version of Prince Charming)
1.1. their speakers are better than ours. Even when it's formal, academic and long, their presentations are full of content, relevant examples and conclusions. They were raised to make presentations and public speaking is a must for any high profile representative of the communication industry. This doesn't really apply to our local Heads of comms/agencies/professional bodies.
1.2 they have great study material. Great work. Real unconventional media. Breakthrough solutions.
1.3 our market is not yet that ready to embrace out of TV communication. But it will be so we'd better prepare
2. some speakers did not know where they were. But they didn't have to salute either so no "Good afternoon Budapest!" this time.
3. CSR is really being taken seriously abroad whilst, in my opinion, in Romania it's just something fashionable to talk about. the branding guru did say "giving is the new buying" and it makes sense in their world. In ours it's not that vital to support a cause to make your products sell. U still get through with a TV ad and an aggressive media strategy. That explains why the local cause branding initiatives I know didn't care as much about getting results as about owning a theme/stealing it from the competitors. This translates pretty much in themes that have been confiscated and that are never-to-be embraced by any other company. Well, CSR practitioners at IAA summit talked about how everyone (every company) is responsible to add up to a CSR theme until it becomes a general trend, making more and more people react and starting to generate effects. Out there there are campaign ridiculing SUVs found on the city streets. In Romania you are being laughed up if it occurs to you to support a theme. There are, of course, exceptions. Vodafone bought helicopters for SMURD, Whirlpool employees spent one week building houses for those in need, other companies are recycling paper. ..
1.1. their speakers are better than ours. Even when it's formal, academic and long, their presentations are full of content, relevant examples and conclusions. They were raised to make presentations and public speaking is a must for any high profile representative of the communication industry. This doesn't really apply to our local Heads of comms/agencies/professional bodies.
1.2 they have great study material. Great work. Real unconventional media. Breakthrough solutions.
1.3 our market is not yet that ready to embrace out of TV communication. But it will be so we'd better prepare
2. some speakers did not know where they were. But they didn't have to salute either so no "Good afternoon Budapest!" this time.
3. CSR is really being taken seriously abroad whilst, in my opinion, in Romania it's just something fashionable to talk about. the branding guru did say "giving is the new buying" and it makes sense in their world. In ours it's not that vital to support a cause to make your products sell. U still get through with a TV ad and an aggressive media strategy. That explains why the local cause branding initiatives I know didn't care as much about getting results as about owning a theme/stealing it from the competitors. This translates pretty much in themes that have been confiscated and that are never-to-be embraced by any other company. Well, CSR practitioners at IAA summit talked about how everyone (every company) is responsible to add up to a CSR theme until it becomes a general trend, making more and more people react and starting to generate effects. Out there there are campaign ridiculing SUVs found on the city streets. In Romania you are being laughed up if it occurs to you to support a theme. There are, of course, exceptions. Vodafone bought helicopters for SMURD, Whirlpool employees spent one week building houses for those in need, other companies are recycling paper. ..
Friday, 28 September 2007
emotional spillover

It's one of those days when you feel that too much has been adding up, that life is made up of too many wires, that so many feelings and hunches, and thoughts and conclusions are left un-structured and un-tamed. that holding on is just another problem and that you just want to burst into emotions and express the not-to-be-expressed. Today I'm Virginia Wolf, Edward Norton in Fight club, Great Expectations (the whole movie!!!), Tori Amos in all of her writings and singing, Tarantino's Bride, my worst self.
Etichete:
films,
life stuff,
music,
people,
personal
Are you crazy?
I work in PR&advertising&communication. This is why people tend to think there are some (limited) ways I should behave: dress serioussly, talk corporate-like, know VIPs and be able to slip in anything in newspapers. Wrong, people!!! I love jeans and trainers, coloured dresses and stockings, artsy and unconventional apparels (involving or not the high heels), baroque chats about anything that's interesting, I KNOW MANY WORDS AND LOVE TO USE AS MANY, I don't call famous people unless it's really relevant for the communication project I'm working on (and also only if the project is relevant to the vip in question) and I don't do "little PR" nor "free advertising". Communication and PR is not only about media relations and, yes, PR has a lot to do with strategy and planning!!!! d'oh! I still believe in the advantages of being different as opposed to moving in heards. I believe in questioning more than in fallowing. And I think that taking chances, putiing yourself out-there and busting your ass to be the best at what you do or the first to do something is better than staying on the safe side and fallowing others' rules. So, when a fellow PR practitioner asks me "are you crazy?" I say "ma'am, I sure hope so!" Hurray for the crazy, restless inds!
Back in business!
1. long time no see! that's because we're living busy times and sometimes your own personal, intimate thoughts get lost in the clutter of what you should be thinking, resolving, organizing and implementing!We become multi-tasking only to find ourselves less and less free to think about ourselves!
2. It's autumn. although unexpectedly warmth is coming after equally unexpected cold weather. Summer's been long but fuzzy. I recently re-postponed my trip to Rome for reasons that shouldn't be even remembered. frustrating it is! So long, generous long days. Hello falling leaves, autumn dust, day-long traffic jams, polution triggered astma, cold feet, running nose (or no nose), loads of work, back to school, teachers carring flowers on the school opening day ( I meant to write about this earlier this month), students queuing to pay for tuition or for a room in the dorm, fresh wine and lamb pastrami, higher rents for poorer and poorer lodging conditions in over-saturated Bucharest.
3. I hate flat-owners in Bucharest! I hate those who ask you if you want to prolongue the contract and ask you to sign the papers "urgently" but omit to inform you that they decided to raise the rent twice as much as you have recently negociated. I hate that they have "zillions of better offers for this apartment" and that they consider that "this raise is nothing compared to what it could be"!!!! I hate the owners who have three shabby apartments and get away with living a good life merely on letting people live in those three flats. I hate it that we are so many in Bucharest and so desperate to pay as much as it takes for merely poisoning and imprisoning ourselves. I hate that we're not leaving for a greener, merrier place leaving Bucharest flat owners alone in their grey, small, 500 Euro/month "mobilat clasic" or 800 Euro/month "mobilat lux" apartments. The rents have exploded. The living conditions offered worsen. The offer-demand law of capitalism got things a bit ilogic. At the end of the day, one (who has been a longterm, quiet, I-need-an-apartment-where-I-can deposit-my-things-and-sleep-5/6 hours-per-night type of tennant) has to pay a 40% higher rent benefiting from 0 investments made in the apartment he's trying to hang on too. I'm from outside of Bucharest, studying and/or working in Bucharest for the last 6 years. I changed my "home" 5 times in the meantime and I'm currently screaming for a place of my own.
2. It's autumn. although unexpectedly warmth is coming after equally unexpected cold weather. Summer's been long but fuzzy. I recently re-postponed my trip to Rome for reasons that shouldn't be even remembered. frustrating it is! So long, generous long days. Hello falling leaves, autumn dust, day-long traffic jams, polution triggered astma, cold feet, running nose (or no nose), loads of work, back to school, teachers carring flowers on the school opening day ( I meant to write about this earlier this month), students queuing to pay for tuition or for a room in the dorm, fresh wine and lamb pastrami, higher rents for poorer and poorer lodging conditions in over-saturated Bucharest.
3. I hate flat-owners in Bucharest! I hate those who ask you if you want to prolongue the contract and ask you to sign the papers "urgently" but omit to inform you that they decided to raise the rent twice as much as you have recently negociated. I hate that they have "zillions of better offers for this apartment" and that they consider that "this raise is nothing compared to what it could be"!!!! I hate the owners who have three shabby apartments and get away with living a good life merely on letting people live in those three flats. I hate it that we are so many in Bucharest and so desperate to pay as much as it takes for merely poisoning and imprisoning ourselves. I hate that we're not leaving for a greener, merrier place leaving Bucharest flat owners alone in their grey, small, 500 Euro/month "mobilat clasic" or 800 Euro/month "mobilat lux" apartments. The rents have exploded. The living conditions offered worsen. The offer-demand law of capitalism got things a bit ilogic. At the end of the day, one (who has been a longterm, quiet, I-need-an-apartment-where-I-can deposit-my-things-and-sleep-5/6 hours-per-night type of tennant) has to pay a 40% higher rent benefiting from 0 investments made in the apartment he's trying to hang on too. I'm from outside of Bucharest, studying and/or working in Bucharest for the last 6 years. I changed my "home" 5 times in the meantime and I'm currently screaming for a place of my own.
Tuesday, 11 September 2007
Tori the mighty dog
This is the dog and at the same time the reason I haven't really had any spare time for getting thoughts together, not to mention for blogging. Tori is a Labrador. Versatile and playful. And she never gets exhausted. Tori chews, as all little puppies do. And she grows. Quite beautifully. This is a recent picture. But it doesn't say shit about what it's like to have a dog like that.
Friday, 24 August 2007
truly true
Budăi beer as "true" for some Moldavians (in RO) as Budweiser for the guys who said Whazzeeaaap!
Wednesday, 22 August 2007
this is my church
take a look (but more over take a moment to think about it) at Kessels Kramer's headquarters. An advertising agency having a church for their office building. How about Creatives in the Chancel?
Etichete:
advertising,
architecture,
people
Happy birthday Tori
she is 44 and fabulous today. Today's soundtrack: Bouncing Off Clouds - American Doll Posse. Enjoy!
Friday, 17 August 2007
Toma Coconea si romanii
Ziceam in multe imprejurari ca nu ne meritam oamenii mari. Ca nu meritam sa avem alte modele decat Becali si Mutu. Aveam de fiecare dreptate, oricat de ingaduitoare as vrea sa fiu cu natia asta, ale carei randuri le ingros. Ieri, Toma Coconea i-a invitat pe jurnalistii romani sa-l cunoasca si mai ales sa-i afle isprava de la RedBull X-Alps. Jurnalistii de sport din mareata noastra capitala n-au onorat invitatia. S-au dus in schimb sa asculte ce avea de spus (a cata oara?!) Becali la intoarcerea in tara a fotbalistilor de la Steaua. Nimic gresit in interesul oamenilor de sport pentru fotbal - un sport de departe rege atat la noi cat si aiurea. Foarte trist este insa faptul ca pentru atleti exemplari precum Toma Coconea nu se gasesc manuitori de condeie in redactiile ziarelor de sport. Noroc cu mai sufletistii jurnalisti din provincie. Si mai sunt si sportmag si bolggerii.
Aseara l-am cunoscut pe Toma Coconea si m-a uimit inca o data prin modestie, bun simt si cumpatare. Am vorbit despre zbor, despre munte, despre oamenii care le indragesc pe amandoua, despre X-Alps, despre oamenii care l-au sustinut (zambeste cand afla ca exista bloggeri care l-au urmarit indeaproape si care au scris despre el) despre Hoffer, Martin, Urs (parapantistii din tara ceasurilor si a neutralitatii) si Aidan (britanicul caruia Toma i-a dat bateriile lui de GPS fara de care Aidan ar fi fost descalificat). Vorbeste simplu despre o reusita care noua ni se pare de domeniul SF-ului. 1000 km hiking prin Alpi, 300 km in zbor cu parapanta - totul in doar 14 zile. E realist si perfectionist. Viseaza si crede. E bucuros de rezultat dar mai ales de faptul ca a reusit sa se autodepaseasca. Ceea ce va face si la urmatorul RedBull X-Alps: "o sa fiu si mai antrenat, si mai puternic - fizic si mental. o sa ma antrenez mai mult in Alpi, o sa gresesc mai putin, o sa vreau si mai mult" E slabit dupa cursa dar e extrem de tonic: "ma refac repede!" Lucrurile care-l tin sunt prietenii si o vorba pe care o spune cu naduf: "Nu exista nu se poate!" Asa le-a spus si organizatorilor X-Alps si oamenilor (francezi, elevetieni, italieni) care il insoteau pe traseu sa-l sustina. Nu credea nimeni ca dupa o zi intreaga de mers va mai putea zbura. Dar Tomi a zburat si a intrat in plutonul conducator. Mai multe despre experienta lui cu Alpii aici. Bravo sis!
Pe Toma il gasiti de astazi in Parang cu parapanta, in elementul lui. E trist pentru ca oamenii de la noi din tara nu inteleg sportul pe care el il iubeste. Si-ar dori ca mai multi romani sa afle cat de minunat poate fi zborul cu parapanta si cum "stirile de la ora 5" care povestesc doar despre accidente (stupide si in genere cauzate de oameni neprofesionisti, nepregatiti) construiesc o impresie gresita despre acest sport. Am indraznit sa-l sfatuiesc sa vorbeasca, sa-si povesteasca pe larg experienta din Alpi, sperand ca asa mai multi romani se vor molipsi de exemplul lui. Cred ca avem nevoie de asemenea exemple ca sa indraznim sa visam si (mai ales) sa luptam mai mult. Inca o data, multumesc Tomitza!
PS: postul asta e in romana pentru ca e scris pentru romani. Strainii il stiu bine pe toma si-l apreciaza.
Aseara l-am cunoscut pe Toma Coconea si m-a uimit inca o data prin modestie, bun simt si cumpatare. Am vorbit despre zbor, despre munte, despre oamenii care le indragesc pe amandoua, despre X-Alps, despre oamenii care l-au sustinut (zambeste cand afla ca exista bloggeri care l-au urmarit indeaproape si care au scris despre el) despre Hoffer, Martin, Urs (parapantistii din tara ceasurilor si a neutralitatii) si Aidan (britanicul caruia Toma i-a dat bateriile lui de GPS fara de care Aidan ar fi fost descalificat). Vorbeste simplu despre o reusita care noua ni se pare de domeniul SF-ului. 1000 km hiking prin Alpi, 300 km in zbor cu parapanta - totul in doar 14 zile. E realist si perfectionist. Viseaza si crede. E bucuros de rezultat dar mai ales de faptul ca a reusit sa se autodepaseasca. Ceea ce va face si la urmatorul RedBull X-Alps: "o sa fiu si mai antrenat, si mai puternic - fizic si mental. o sa ma antrenez mai mult in Alpi, o sa gresesc mai putin, o sa vreau si mai mult" E slabit dupa cursa dar e extrem de tonic: "ma refac repede!" Lucrurile care-l tin sunt prietenii si o vorba pe care o spune cu naduf: "Nu exista nu se poate!" Asa le-a spus si organizatorilor X-Alps si oamenilor (francezi, elevetieni, italieni) care il insoteau pe traseu sa-l sustina. Nu credea nimeni ca dupa o zi intreaga de mers va mai putea zbura. Dar Tomi a zburat si a intrat in plutonul conducator. Mai multe despre experienta lui cu Alpii aici. Bravo sis!
Pe Toma il gasiti de astazi in Parang cu parapanta, in elementul lui. E trist pentru ca oamenii de la noi din tara nu inteleg sportul pe care el il iubeste. Si-ar dori ca mai multi romani sa afle cat de minunat poate fi zborul cu parapanta si cum "stirile de la ora 5" care povestesc doar despre accidente (stupide si in genere cauzate de oameni neprofesionisti, nepregatiti) construiesc o impresie gresita despre acest sport. Am indraznit sa-l sfatuiesc sa vorbeasca, sa-si povesteasca pe larg experienta din Alpi, sperand ca asa mai multi romani se vor molipsi de exemplul lui. Cred ca avem nevoie de asemenea exemple ca sa indraznim sa visam si (mai ales) sa luptam mai mult. Inca o data, multumesc Tomitza!
PS: postul asta e in romana pentru ca e scris pentru romani. Strainii il stiu bine pe toma si-l apreciaza.
Thursday, 9 August 2007
Toma Coconea is the RedBull X-Alps Man
for his never-say-die spirit reads the competition's site. Toma Coconea, the Romanian stamina king (as described by a French journalist), came in second, but proved that persistence can get you there. Something Romanians should take after more often. Congrats Toma! Congrats Alex! Thanks for the great lesson!
Monday, 6 August 2007
Bune si rele
Ieri a murit Motu. vocea de la Teleenciclopedia. cu care am crescut. pentru care prindeam mai usor documentarele despre animale. de la care am invatat cum trebuie sa sune o voce profesionista. pe care-l imitau amicii mei baieti strigand "sunt tanar, doamna!" S-a dus. S-a dus inca un reper, inca o figura care ma incuraja sa cred ca lumea e la fel ca atunci cand eram copil si urcam in fuga scarile blocului sa ascult Teleenciclopedia.
astazi insa, un tanar despre care am mai vorbit, Toma Coconea, a incheiat al doilea o cursa incredibila in Alpi. implinind un vis si arborand un zambet dupa doua saptamani de incrancenare. ma bucur ca la Monaco l-au asteptat prietenii lui si ca acum sarbatoresc o mare victorie. si ca pe lista lui de discutii pe site-ul competitiei s-au adunat sa-l sustina foarte multi romani inimosi.
am stat toata ziua intre doua emotii grele.life's full.
astazi insa, un tanar despre care am mai vorbit, Toma Coconea, a incheiat al doilea o cursa incredibila in Alpi. implinind un vis si arborand un zambet dupa doua saptamani de incrancenare. ma bucur ca la Monaco l-au asteptat prietenii lui si ca acum sarbatoresc o mare victorie. si ca pe lista lui de discutii pe site-ul competitiei s-au adunat sa-l sustina foarte multi romani inimosi.
am stat toata ziua intre doua emotii grele.life's full.
Friday, 3 August 2007
today's soundtrack
Jamie Lidell. Great performer. Seen him in Bucharest, last winter. He made a freezing-cold evening get really warm and magnetized Studio Martin, the performance venue. Here's Multiply, a track that I love and used recently to match up my thoughts.
Wednesday, 1 August 2007
Filminute

Filminute (besides a great name) is the international one-minute film festival. I love the idea, I hope I can make it and write a one-minute-film script, and then shoot, and then submit ..and finally finish something I start.
Last year, Anton's film won. Anton (Grooves) is a Brit that lives and works in Romania. And you can see his film, the Line ,on the festival's official site. Just enter the screening room.
This one-minute-film concept reminds me a lot about how you have to deliver an info and persuade in only 30 second of a TV commercial. Anton has also directed and filmed commercials in Romania. In costly advertising, less is best. Reduction. Common sense simplicity. Make every moment count.But don't make the logo bigger. Just this time.
Wednesday, 25 July 2007
We could stop global warming ...
Tuesday, 24 July 2007
Because we're young
Sometimes I think about how the possibilites one could envisage don't really grow into opportunities. And they say we're young and that there's time. I wonder.
Been listenin' to Suede's So young
Been listenin' to Suede's So young
Saturday, 21 July 2007
Science of sleep and my friends
It's damn hot. Got some writing to work at and can't get passed the title (which has already been set, now how great is that?!)Instead I escape to random thoughts and memories, amongst which there's this flashback, from Gondry's "Science of sleep", a lovely surrealist film I managed to see in a rather empty baloon-cinema at TIFF in Sibiu. Stephan (the main character) said at some point "I worked hard allday ... in my dreams". (Of course, it sounds so much better en francais!)Stephan has this great ability of getting, or better still, staying in touch with his deepest dreams. Stephanie, the girl next door, makes things with her hands. Beautiful things. She reminds me of Oana and Cristina, two of my friends who make beautiful things with their hands.
Here's some footage from the film, just to rememorize and get in the mood...of having dreams.
Here's some footage from the film, just to rememorize and get in the mood...of having dreams.
Etichete:
films,
friends,
happenings,
personal
Monday, 16 July 2007
and there was Tori Amos (2)
a very good video and a great example of how she communicated with the audience in Bucharest. Loved it.
And there was Tori Amos
Tori Amos, simply amazing at the Friday concert, more than a simple, feeble video could say.
she breaks indeed, the siren
she breaks indeed, the siren
Friday, 13 July 2007
Waiting to get toridazzled
Tori Amos is going to perform tomorrow (actually, today as it's way past midnight now and I can't seem to get myself in bed)in Bucharest. I,ve been so busy that it's only now that I got the butterflies and started to anticipate. By looking at the gigs so far, I get shivers up my spine and I'm fervently searching for more videos on you tube, playing my tori playlist and keep on guessing on the songs we're going to hear so soon. I'm a little bit numb ... I'm basically sleep-searching&posting.
Earlier this evening I came back from work and rushed to my playlist and saw a most liquid sky with the liquid dimonds as soundtrack. Who know just how many moments I'll have at the concert. I just realised how much I've waited for this performer to come, I somehow still don't believe I'm gonna see and listen to Tori Amos live in a few hours. Any experience, I will share. Hope I can get a little footage too :)Stay around.
Me's going to sleep with butterflies.... Nighty-night!
May'be I'll dream on what she will be. See below how cruel Santa can get.
Earlier this evening I came back from work and rushed to my playlist and saw a most liquid sky with the liquid dimonds as soundtrack. Who know just how many moments I'll have at the concert. I just realised how much I've waited for this performer to come, I somehow still don't believe I'm gonna see and listen to Tori Amos live in a few hours. Any experience, I will share. Hope I can get a little footage too :)Stay around.
Me's going to sleep with butterflies.... Nighty-night!
May'be I'll dream on what she will be. See below how cruel Santa can get.
Wednesday, 11 July 2007
Storm
Bucharest is being devastated by a not-ever-seen-before-here storm. It's been lasting for over 40 minutes. Furious wind turned into dust (of which there's plenty)and waste tornado making it hard to see one's feet while walking. I have never seen such a swirl of dust and garbage and such violent sweeping. It's dark like hell and even huge, new buildings don't seem safe. Open windows to houses of people that work or stay out until late at night are dangerous and keep bumping violently into walls. It's a creepy sound of harsh wind blowing through every little breach. Sirens are blowing everywhere. Thunders come repeteadly and loud. Trees have fallen over cars, even trains, all of these derailed, streets are full with water that still falls violently. Bucharest has the most terrible sewage system so now it looks like a most unfortunate Venice. A bombed, end-of-world underwater city. And I was just about to write about the extreme heat we experienced today. And about the horrible smell that dwells upon this city. Coming back from a short but very meaningful trip to Paris and London, I could not overlook the way this dirty European capital stinks. Pavements are staineed and sticky from God-knows what. Liquid garbage, plants and fruits fallen and forgotten on the sidewalks entered in decay, people - poor and uncivilized...all is being ruthlessly boiled by the steamy heat giving off the most unbearable scent. That of a rotten city ...with ugly dirty people forgetting to wash, and forgotten waste gladly taking their best revenge - rotting, fermenting at the unbearable 40something degrees, expanding through gas, poisoning the air, making people notice.
All this city seems to dangerously indulge in dumb oblivion, walking robotically through the maddening heat, giving off their worst scents. This is terribly unbearable, especially after seeing and being surrounded by all those beautiful people, coquette orcool , having red wine at lunch and goodloughs and times after work, drinking loudly in their office suits (well, actually there's a longer story here...)but most of all, talking to each other, connecting, socializing, enjoying life and respecting themselves. The clean streets, the crowded but yet not smelly underground, the well groomed buildings, the so well mentained beauty.
Tonight, news say a man died from a fallen tree&fallen wall. The storm has made victims, apart from that train that derailed and the so many cars that were destroied.
The water is still falling violently on the ground, so persistently, so loud, so furious, as if to sweep away all the dirt of this city. And if it works, there could also be less people. after the rain.
All this city seems to dangerously indulge in dumb oblivion, walking robotically through the maddening heat, giving off their worst scents. This is terribly unbearable, especially after seeing and being surrounded by all those beautiful people, coquette orcool , having red wine at lunch and goodloughs and times after work, drinking loudly in their office suits (well, actually there's a longer story here...)but most of all, talking to each other, connecting, socializing, enjoying life and respecting themselves. The clean streets, the crowded but yet not smelly underground, the well groomed buildings, the so well mentained beauty.
Tonight, news say a man died from a fallen tree&fallen wall. The storm has made victims, apart from that train that derailed and the so many cars that were destroied.
The water is still falling violently on the ground, so persistently, so loud, so furious, as if to sweep away all the dirt of this city. And if it works, there could also be less people. after the rain.
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