semnele lui 2009 (dupe Leo Burnett UK)

Leo UK dau drept sigure 9 lucruri pentru anul 2009. Majoritatea au toate sansele sa se intample si la noi. Altele o sa (ne) mai astepte un pic. In orice caz ar fi interesant de discutat ce si cum putem prelua din "invataturile de mai jos". Am transcris in ENG, din comoditate. Scuzatz!

1. New Realism - economic context brings creativity and social interactions on a more groundly level. Our culture (the global one I presume) becomes more tangible and honest and we will be forced to be more realistic in everything we do. People will only buy and do the relevant things. They'll be open to expressions that are confident, honest, uplifting, secure, connected and progressive. So advertising shouldn't be any diffrent.
2. Hyper reality - Major developments happen at lightening speed; changes occur in real time and so do their consequences. Reality is being redesigned as we speak.
3. The Trust Economy - Trust becomes critical to brand success and people rely on organisations that share their concerns, manage anxieties and show leadership. Supermarkets are more trusted than the banks :). The companies that will walk the extra mile for people and do more than just business will prosper.
4. Eco Austerity - Environmental issues become economic ones. Products that use less energy and that are consecquently cheaper will be sure winnners.
5. Digital TV - internet TV will become more and more professional; broadcast quality will reach a tipping point in 2009. Media neutral TV will finally go mainstream.
6. Thread Marketing - Content gets more and more free from central control and tradable accross multiple network. Ideas and brand logos will be threads that link content together. Now ads carry URLs. We'll soon see bus ads linking to desktop widgets, onpipe promos linking to corporate-led films and so on. (well not exactly in Romania, but it's always good to know what to expect, right?)
7. Generation Game - Gaming becomes a truly mass pursuit and the economic context pressures us to stay more at home. So, we will al soon be part of a Generation Game and kids will be playing tennis with their grandmas in the living room.
8. The End of Fact - The are no definitive truths. This year we should expect more contradictoryopinions and diversesolutions presented as definitive. In the future we will be able to cherrypick what constitutes fact.
9. Brands as Vehicles - currently, brands are moreover landingpoints which we come accross whenever we follow our needs. But brands can no longer remain static. They will turn intro means, vehicles and not just destinations.
   
   In rest, frumoasa prezentare e mai jos. Eu am gasit-o multumita lui Manafu.